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Posts Tagged ‘David Kramer’

Digitas/Razorfish Health CEO to Retire by Year’s End

Well, it looks like Digitas and Razorfish Health’s revamped executive team is losing head from body as CEO David Kramer has announced that he’s retiring at the end of 2011. In a statement,  Kramer sounds like anyone on the verge of retirement after a long career,  saying, “Digitas Health and Razorfish Health are poised to become important global agencies engaged in the transformation of healthcare marketing. As founder and CEO for the last 23 years, I realize that it is time for the next generation of leaders in our company to fulfill our worldwide ambition.”  Kramer has decided that he’d like to slow his business life down. I am really happy at the thought of playing more guitar, more golf, more time with my wife, daughters and grandchildren.”

Five years back, Kramer’s Medical Broadcasting Company was acquired by Digitas which was acquired by Publicis Groupe in 2007 and eventually became Digitas Health.

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Digitas/Razorfish Health Promotes Pair to Global Co-Presidents

There were hints dropped about this during the time we were reporting about the major cuts at Digitas Health earlier this month, but now the agency has made it official that Alexandra von Plato and Michael du Toit have been promoted to global co-presidents of both Digitas Health and sister agency Razorfish Health. The pair will maintain their current positions as CCO and CMO, respectively, and now join Digitas/Razorfish Health’s new global executive team that includes CEO David Kramer, chief media officer Matt McNally and chief medical officer Dr. Michael Golub. As we mentioned in our layoffs post earlier this month, Digitas and Razorfish Health are the key elements of a new agency structure called “shared centers of excellence.”

As for the new co-presidents, von Plato has spent the last 12 years as CCO at Digitas/Razorfish Health while du Toit has worked at the sister shops since 2006. During his career, the latter has also worked at companies including Unilever and Glaxo as well as agencies such as Grey and BBDO.