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Posts Tagged ‘David Oakley’

BooneOakley Pits Master Vs. Master for Bojangles

Charlotte full-service independent agency BooneOakley created a new campaign for Bojangles’ Restaurants, the first spot of which stars recent Master’s champion Bubba Watson.

The spot, created to promote Bojangles’ breakfast offerings, is meant to give a “a public face to Bojangles’ internal biscuit-quality efforts.” Apparently, every Bojangles location has an official “Biscuit Maker,” who has undergone at least 40 hours of training for the position, on staff. (For some reason, they don’t mention this in the ad.) The 30-second broadcast spot pits one of these biscuit makers against Bubba Watson in a celebrity competition parody (wakka wakka). Watson kneads his dough with his driver before launching the biscuits toward the oven. At the end of the ad, Watson tees off on a completed biscuit, causing it to explode  — according to BooneOakley’s PR team, this was done at Watson’s insistence.

The second spot in the campaign will run in late spring/early summer and feature sportsfisherman Guy Eaker of the Bass Master series (you can’t wait, right?), with future celebrity spots in the campaign undetermined. Brief credits after the jump. Read more

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BooneOakley Will Offer ‘Excuses’ for Prospective Copywriters

Well, we suppose this is a somewhat different kind of recruitment video. Charlotte, NC-based agency and The Pitch also-ran BooneOakley is looking for a senior copywriter and to entice creatives to come down and interview, the shop has even enlisted the services of a make-up artist to give prospective hires a “totally believable” excuse for being out of the office. In our opinion, the prosthetic work and production in this clip, which stars agency co-namesake David Oakley, could’ve used a touch up of their own (someone call Rick Baker, stat!). But hey, don’t let us stop you potential senior CW’s from booking your flight to Charlotte. If you stick around for the last 10 seconds, you’ll find out where to send your book to if interested.

Receive Mobile Messages from Your As-Yet-Unborn Baby with ‘Wee Mail’

Expectant parents, rejoice! You can get sarcastic, pop-culture laden quips from your baby before its born with “Wee Mail,” a new mobile app from Charlotte, NC-based BooneOakley and developer Limbua.

Now, if there’s anything a pregnant woman want to help her ease into pregnancy, it’s daily mobile updates from the tiny human growing inside her. And, Wee Mail’s nearly 300 one-liners aren’t limited to such zingers as “I’m always naked and demand a lot of attention. You sure I’m not a Kardashian?” for girls and “I have to admit, most days I feel like a man trapped in a woman’s body” for boys. In fact, by setting the baby’s due date, the baby will send you Wee Mail about growing various extremities, organs, and appendages as it prepares to burst forth into a world where people create iPhone apps likes this. Well, at least you no longer have to worry about going into labor unexpectedly, right?

Wee Mail is currently available as a free download from the iTunes app store (where it already has two glowing reviews), with themed add-on packages expected to be available soon for $.99 each. A marketing campaign for the app is currently being targeted toward mommy bloggers, baby photographers and parenting magazines. Credits after the jump.

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Warning: ‘It’s Bo Time’ at Bojangles

Never heard of Bojangles’? Don’t be too surprised. According to their website, Bonjangles’ are only located in these states (and Honduras, for some reason). They’re like Chick-Fil-A or Popeye’s, but only located in SEC country where people talk in a drawl and most folks subsist on a diet of exclusively chicken and biscuits. It’s a strange place, the south, so their televisions ads must seem as odd to those in the godless north as the idea of wearing a button down Confederate flag shirt to a fancy restaurant. It would seem, for example, that Kentucky is apparently too forward thinking for a Bojangles’ franchise.

It would make sense in this case that “It’s Bo Time” is Bojangles’ slogan, after “Ain’t no party like a Bojangles’ party” proved to be a bit of a mouthful (kidding). In the spot from production company HELLO!, LA titled “Coach,” the high school (or college) football coach in question truly deserves some sort of award for his acting chops. When his players pour a bucket of hot chicken grease on his back, wow does he look surprised!

Residents of the southern United States, this is how stupid a production company from LA thinks you are. This is how stupid BooneOakley, NC thinks you are. This is how stupid a fast food restaurant thinks you are. They think you’ll find this crap hilarious. You know what? Yankees assume you’ll laugh at this, too. This whole campaign is a sad mess of condescension being vomited out in your face with a side of gravy.

Two more spots and credits after the jump, including one ad that offers a quarter gallon of iced tea for 99 cents.

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