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Posts Tagged ‘David Power’

Toronto-Based Open Presents ‘The Marketer’s Anthem’

How about some Friday morning inspiration?

Operating under the assumption that marketers aren’t self-congratulatory enough already, Toronto-based creative shop Open created “The Marketers’ Anthem” for this year’s Marketer of the Year issue of Strategy. Luckily, Open had a sense of humor about the video.

Dedicated to “Consumer Whisperers, Mother Targeters and Brand Guardians” everywhere,  the video is a well-produced and humorous homage to the men and women who “moved us to vote, follow, share, pin, tweet, re-tweet and like.” Open pokes fun at trends like adding “-vertising” to everything, and using acronyms like ROI for return on investment and KPI “instead of what KPI stands for.” (It’s key performance indicator, guys.) The good-natured humor and sarcasm are balanced out by an earnest call to action, and it’s this balance that makes the 1:30 video work. Because on the one hand, it’s impressive that digital marketers have invented a cookie that we can be friends with, but on the other hand, “Oh god, we’re friends with a cookie.” Credits after the jump.   Read more

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Drink Up, Open Brings Oktoberfest to Toronto

Biervent 3

For those of you who like beer and live reasonably close to Toronto, Open and Bier Markt have teamed up for a promotional campaign meant to make you all bubbly inside for the goodness of suds. Tall glasses brimming with foam, hangovers, and bad decisions. Oktoberfest is here.

To kick off the celebration, Bier Markt’s Facebook page has a Biervent (like advent, get it?) calendar, and for each day, there is a new billboard with a headline that might say, “Rock out with Your Sauerkraut” or “Get Schnitzel’d.” In addition to the social media, there will be events for all 32 days of Oktoberfest at Bier Markt, such as a Snout Sunday Roast and the aptly titled Bier and Lederhosen So In Right Now Event. Probably could’ve gotten more creative with that. It almost sounds like a bunch of people were sitting around a table, getting drunk, and they were like, “What should we call the event with beer and lederhosen?” Which is probably true. Credits after the jump.

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