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Posts Tagged ‘David Wittman’

W+K NY Celebrates the World Cup’s ‘One Time Zone’ for ESPN

Yesterday we brought you news of Adidas’ World Cup spot from TBWA featuring Lionel Messi, a host of other international stars, and a Kanye West track. Now here’s a look at the latest in W+K New York’s World Cup campaign for ESPN.

The charming 60-second spot, entitled “Time Zone,” examines how the World Cup creates “one time zone,” as the whole world rearranges their schedule to watch the World Cup premiere. “Time Zone” opens and ends in Brazil, stopping over in destinations around the world as everyone prepares for the match. Some have an easier time adjusting to “Brazil time” than others. A businessman in Seattle is seen rushing out of the office while updating his voicemail to reflect that he will be “out of the office for the rest of the afternoon” — an accurate portrayal of kickoff times in the states — while an old woman falls asleep watching the game in Russia and in Japan a group congregates before the sun rises. The spot ends with the tagline, “Every 4 years the world has one time zone,” which is reminiscent of the earlier “Every 4 years the conversation starts again.” This newer spot reflects the heightened anticipation for the World Cup kickoff, which is just over two weeks away. Stick around for credits after the jump. Read more

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So, What’s the ‘Whole Foods Parking Lot’/Hyundai Holiday Rapper Been Up To?

And now, your early afternoon just for shits and giggles post. It’s been some time since we heard from DJDave, aka David Wittman, a composer at Elias Arts (and Cannes Gold Lion winner for Nike Tag a decade ago) whose rhymes about the culture of Whole Foods’ parking lot was effective enough to grab the attention of Hyundai’s agency, Innocean. The latter, if you recall, leveraged diggity Dave’s mic-spitting skills in a holiday campaign, which of course was still complete with the Jeff Bridges VO. Anyhow, the man who’s also a part of the Cali “collective of creative culture vultures” known as Fog&Smog, gives this shout-out to his crew while making fun of “mixologists” in the process. We’re not sure if lightning will strike twice and that Dave can once again parlay this into more commercial appearances, but it at least elicited a chuckle or two from us.

Whole Foods Rapper Now Spitting for Hyundai

Guess the Jeff Bridges VO on its own just wasn’t cutting it. The guy you may know as DJDave, aka David Wittman, who recently busted rhymes about the trials and tribulations of the Whole Foods parking lot, has reemerged as the MC/lyricist for a new Hyundai holiday spot from Innocean. The ad has received some major airplay over the course of the last week or two, but will it cement the leader of the Fog & Smog collective as the go-to rapper for more brands? Umm, let’s play it by ear for now, but we’ll take this over the sappy Lexus holiday spots that just rolled out (and not to mention, any sign of a Pomplamoose comeback).

Whole Foods Shoppers Are as Hard as They Come

We’re not sure if this is the ringing endorsement Whole Foods was asking for or even needed, but the Austin-based supermarket chain gets a shout out regardless from San Francisco/LA-based collective Fog & Smog. Sure, it’s about as gangsta as “Swagger Wagon,” but what more can you expect when someone’s rapping about the travails of shopping for their favorite natural and organic items.

It definitely does get real according to Prius-driving MC David Wittman–er, sorry, DJDave–, who wrote and produced this effort, which I guess proves that we’re not hard enough to shop at Whole Foods. Stop & Shop it is, then. But before you start busting on this dude’s flow, maybe you want to give this a whirl first.

via Laughing Squid