And now, your early afternoon just for shits and giggles post. It’s been some time since we heard from DJDave, aka David Wittman, a composer at Elias Arts (and Cannes Gold Lion winner for Nike Tag a decade ago) whose rhymes about the culture of Whole Foods’ parking lot was effective enough to grab the attention of Hyundai’s agency, Innocean. The latter, if you recall, leveraged diggity Dave’s mic-spitting skills in a holiday campaign, which of course was still complete with the Jeff Bridges VO. Anyhow, the man who’s also a part of the Cali “collective of creative culture vultures” known as Fog&Smog, gives this shout-out to his crew while making fun of “mixologists” in the process. We’re not sure if lightning will strike twice and that Dave can once again parlay this into more commercial appearances, but it at least elicited a chuckle or two from us.
Posts Tagged ‘David Wittman’
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Guess the Jeff Bridges VO on its own just wasn’t cutting it. The guy you may know as DJDave, aka David Wittman, who recently busted rhymes about the trials and tribulations of the Whole Foods parking lot, has reemerged as the MC/lyricist for a new Hyundai holiday spot from Innocean. The ad has received some major airplay over the course of the last week or two, but will it cement the leader of the Fog & Smog collective as the go-to rapper for more brands? Umm, let’s play it by ear for now, but we’ll take this over the sappy Lexus holiday spots that just rolled out (and not to mention, any sign of a Pomplamoose comeback).
We’re not sure if this is the ringing endorsement Whole Foods was asking for or even needed, but the Austin-based supermarket chain gets a shout out regardless from San Francisco/LA-based collective Fog & Smog. Sure, it’s about as gangsta as “Swagger Wagon,” but what more can you expect when someone’s rapping about the travails of shopping for their favorite natural and organic items.
It definitely does get real according to Prius-driving MC David Wittman–er, sorry, DJDave–, who wrote and produced this effort, which I guess proves that we’re not hard enough to shop at Whole Foods. Stop & Shop it is, then. But before you start busting on this dude’s flow, maybe you want to give this a whirl first.
via Laughing Squid