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Posts Tagged ‘Dawn Guzowski’

DDB Chicago, The Marketing Store Bring the Trickshots in ‘McDonald’s GOL!’

DDB Chicago teamed up with Smuggler and Whitehouse Post to create “McDonald’s GOL!,” an online and broadcast spot for the World Cup sponsors.

The 1:50 video (above) celebrates amateur trickshots, including a few from unexpected sources, as players around the world show off their skills in anticipation of the 2014 World Cup, now less than 10 days away. It’s a fun approach, and many of the trickshots are quite impressive. At the conclusion of the video, viewers are prompted to visit gol.mcd.com, home of the campaign’s augmented reality trick shot game.

The app utilizes Qualcomm Vuforia AR technology to allow players to bounce a digital soccer ball off real world items, but only after it is triggered from any of the 12 limited-edition FIFA World Cup™ fry boxes — designed by The Marketing Store, who also led strategy and creative on the campaign. Over the course of the campaign, the game will “be available to play from 1.5 billion fry boxes in almost 120 countries,” making it the largest AR experience ever created. Stick around after the jump for credits and a look at some of the fry boxes. Read more

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DDB Chicago Imagines Skittles Cloud As Pet, Problems Ensue

DDB Chicago continues bringing out the bizarre for Skittles in a new campaign complete with some perhaps unintended implications.

The new spot features a cloud named Freddie, who, when walked by an elderly woman “rains” Skittles after being pet. Now, the problem with portraying a product as something that comes out of a pet while being walked is…well, pretty obvious right? Okay, I get that Freddie is a cloud and that DDB has been doing strange stuff for Skittles for a while now, but you don’t want viewers asking, “Is that cloud pissing Skittles?” — a distinct possibility here. In the 30-second spot, “Cloud,” Freddie responds very differently when a curious onlooker attempts to pet him, ending with the spot-specific tagline “Pet The Rainbow. Taste The Rainbow.”

The campaign features two more 30-second adverts, each following the same oddball theme, with Freddie going to the vet and the groomers. Additionally, DDB Chicago teamed up with PR agency Olson to build a remote-controlled, Skittles-dispensing cloud. Built from the ground up, the cloud “features two unique dispensing functions and a variety of fun lighting and audio features.” It’s a high-tech evolution of The Rainbow team’s past Skittles-dispensing gifts like pinball machines and vending machines, and a pretty cool extension of the campaign (we’ll hear more about this later in the week). Stick around for credits and “Groomer” after the jump. Read more

DDB Chicago Unveils ‘Celebrate with a Bite’ for McDonald’s

The biting of the medal has become a tradition at the Olympic games that symbolizes victory. DDB Chicago draws the connection between this iconic symbol and the biting of McNuggets and other McDonald’s products “sometimes used to celebrate life’s smaller victories” for the juggernaut Olympic sponsor.

The spot “takes viewers on a ride through Olympic history [which] cleverly juxtaposes medal-biting images with shots of fans across the world biting into McDonald’s Chicken McNuggets.” The first 45 seconds or so of the 60 second spot are given to a well-produced homage to Olympic history. When athletes start biting their medals, the text “The greatest victories are celebrated with a bite” appears on screen, followed by shots of people digging into their McNuggets. It’s well executed, even if the idea of likening winning a gold medal to biting into a meal made of molded leftover chicken parts is quite the stretch. Credits after the jump. Read more

McGarryBowen’s Super Bowl Spot for Pizza Hut Features ‘Professional Baby’

In other pizza-related campaign news, what is a professional baby? How does one go about becoming a professional baby? At what point does an amateur baby turn professional? These and other questions come to mind after watching mcgarrybowen’s “Baby Waterskiing” spot from their #GoForGreatness campaign.

The YouTube inspired spot, which Whitehouse Post editors Tim Warmanen and Carlos Lowenstein sliced together for Pizza Hut’s YouTube-inspired “Go For Greatness” Super Bowl campaign (which also features the spot “Grandma Drummer”) shows several seconds of a baby named Ryder waterskiing before flashing the warning “Do not attempt. Professional baby.” At this point it becomes hard to pay attention to the rest of the ad, which promotes Pizza Hut’s new hand-tossed pizza, because how you can you not dwell on the “professional baby” disclaimer? The 30 second ad ends by inviting viewers to “Upload your greatness” to Pizza Hut’s YouTube page. Especially if you have a professional baby in the house. Stick around for “Grandma Drummer” and credits after the jump. Read more

McDonald’s Fries are Now a Drowning Hazard

From Leo Burnett Chicago, prodco O Positive, and a director known only as “Kenny” comes the above TV spot for McDonald’s very addictive french fries.

The spot opens on a familiar scene–one we’ve seen on countless greeting cards, stamps and Bic lighters–a boy and his older male friend fishing at the ol’ pond created by hazardous waste runoff from the power plant half-a-mile upstream. Realize, of course, that the duo is not going to eat its catch, as the two picked up some Filet-O-Fish sandwiches before the trip to ensure each has his recommended daily intake of Omega 3 fatty acids. I mean, you don’t actually expect them to eat dirty ol’ fish from the dirty ol’ pond, do you?

Much to his companion’s disdain, the boy opts to use a McDonald’s french fry over watching another worm writhe to death at the end of his hook. This inevitably attracts some employees from the power plant upstream (and one guy who takes cycling too seriously) to the addictive fries, their deaths weighing heavy on the boy’s conscience and causing him to develop an irrational, debilitating fear of ponds and small lakes. The boy learns a lesson that most of us have also learned the hard way: The “Best Fries on the Planet” are not toys.

Credits after the jump.
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