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Posts Tagged ‘Dawn Winchester’

Wednesday Odds and Ends

-PFK launches first-ever digital campaign for Edmunds.com, entitled “The Absurdity of Haggling” (video above).

-Pereira & O’Dell named Matt Herrmann as its chief strategy officer. Herrmann joins from BBDO SF, where he served as EVP/director of strategy for four years.

-The Advertising Club of New York named Dana Anderson, SVP, CMO, Mondelez International as its 2014 Advertising Person of the Year.

-Saatchi & Saatchi, New York given expanded role for Walmart, tasked with presenting retail giant as underdog.

-Interpublic Group reports its net income nearly doubled in third quarter.

-Publicis North America Chief Digital Officer Dawn Winchester today announced the appointment of Eric Green as EVP, director of experience design, effective October 29, 2014.

-Mashable signs partnership with MEC, licensing its Velocity platform, “a technology that predicts and tracks the viral life cycle of digital media content.”

-Production company Über Content announced the addition Bethany MacMillan as director of East Coast sales.

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Dawn Winchester: Out at R/GA?

DawnWinchester_LeadershipPageAs with all tips, we check, and a phone call to “the agency for the digital age” seems to say as much as Dawn Winchester is apparently no longer in R/GA’s directory. Winchester has been with R/GA since 1999, moving up the ladder from director of client services to EVP/client services to her most recent position as EVP/global chief marketing services officer, working out of the agency’s NYC hub. Prior to her lengthy stay at R/GA, Winchester spent two years as VP/management supervisor at Ammirati Puris Lantis Digital and before that, founded the interactive offshoot of New York agency, BK&S.

Mark Ferdman Lands at R/GA

Well, it looks like Mark Ferdman is back in the conversation. The co-founder of now-defunct Freedom + Partners as well as mobile app Pushkart is headed to R/GA to take on the title of, well, group account director on L’Oreal. Early on in his career, Ferdman of course helped found Firstborn with cousin Michael (now FB’s CEO) in 1997 before opening up Freedom in 2002 (some of you may have been aware that there has been some drama between the two over the years).  Anyhow, the latter shop perhaps most notably developed the Pearl Jam Ten game, sites for soaps as well as a digital platform for USA Network’s The Starter Wife (is that still on the air?).

In his new role at R/GA, Ferdman will be reporting to Dawn Winchester, EVP, chief marketing services officer.