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Posts Tagged ‘DeSean Jackson’

Video Game Rivalries Get Personal With ‘Madden NFL 12′

Another NFL season means another edition of EA’s best-selling video game sports franchise, Madden NFL. While last year’s campaign from Heat “Madden to the People” was a sunny affair focusing on NFL players surprising fans, this year’s campaign from San Francisco-based Heat is all about, as they put it, “talking shit.”

As any Madden NFL gamer knows, a huge component of the game is trash talking to your friends while playing. From my own experience, many PlayStation controllers have met their end after being thrown to the ground post-game, either out of celebration or out of frustration. As the above TV spot explains, there’s nothing worse than a braggadocious sibling taunting you after blitzing every down. But, that’s why the good Lord invented WR slants to find the vacated space that linebackers leave behind.

Included in the campaign is a Facebook app called the Smack Shack, where players can taunt Facebook friends in a variety of inventive and devastating ways. Players are encouraged to “check in with your rival’s mom at a Swiss Chalet,” “change your relationship status with their future wife as their yoga pal,” “tag yourself in photos of your rivals girlfriend,” and “create an event with your rivals ex-girlfriend to go shopping for some hot pants.” Included are prerecorded videos from athletes like Mark Sanchez, DeSean Jackson and Ray Lewis and others. Catch a second TV spot called “Replay” after the jump. Now, if there was only a Facebook app that could do the same thing for Fantasy Football rivalries…

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Cool Kids, Foot Locker Serve Up Fresh Nike Kicks

Just in time for warm weather and the NBA playoffs, Foot Locker and Nike have joined forces to create this animated music video/advertisement that features an exclusive track from Chicago/Detroit-based rap duo, the Cool Kids. Featuring NBA stars Amar’e Stoudemire and Chris Bosh, NFL speedster DeSean Jackson and a guest appearance from recently retired MLB legend Ken Griffey Jr., “Fresh Air” keeps Foot Locker positioned as the “hip” athletic retail store.

The campaign’s website gives an interactive look at Nike’s new Air Max line of athletic shoes. Who knew footwear could look so appetizing when Junior serves them up on a steaming hot platter? Most surprising is Foot Locker, Nike Europe and Peet Kegler’s ability to “get” the Cool Kids’ style of vintage, golden-age hip-hop. Hanging out with your pro athlete buddies has never looked like a more fun summer day activity.