-TDA_Boulder continues with more outdoor hijinks for FirstBank in a new campaign that emphasizes the word “free” while making folks wonder, “so, what’s the catch?” (above)

-Devin Brook has taken the helm as managing partner of Brand New School’s L.A. and New York studios.

-Apple is set to unveil the next iPhone on Sept. 10. link

-Vulture asks Breaking Bad‘s Bob Odenkirk to analyze actual lawyer ads. link

-Forgot to mention this on Friday, but if you haven’t heard, Y&R has been tapped as the first global agency of record for the Special Olympics, which will hold its World Summer Games in Los Angeles from July 25-August 2, 2015. Ad duties will be handled out of Y&R’s New York office.

What do you do if your product lacks an eye-catching design and has an old man’s name? Make up for it with nifty visuals and pretty young people in your television spots.

Mother NY’s and production company Brand New School’s “Love Thy Pits” campaign for Mitchum deodorant has, among other things, set clogs on fire and caused some to cry “ripoff” due to some similarities to recent Old Spice work. But, as this installment is one of a several new spots using the same fast-talking narration and colorful, well art-directed video graphics, Mitchum’s parent company Revlon’s attempts at attracting a younger market share must be paying off.

So, young millennial soccer mom, don’t sweat accidentally kidnapping a neighbor’s kid. Credits after the jump.

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Armpits are gross. When they sweat, they get grosser. And, if you’re a hairy dude, armpits can really be, well, the pits. They’re not exactly the kind of place you want a loved one or significant other to spend a lot of time.

This television new spot for Mitchum Advanced Control deodorant is part of Mother’s new campaign for the brand called “Love Thy Pits.” Maybe’s it’s because I have a penchant for listening to annoying pop music, but this spot immediately reminded me of Darwin Deez‘ music video for his song, “Radar Detector.” Do not click on that link if you are scared of having a trashy, nonsensical hippie get in your head for the rest of the day. What can we say about “Love Thy Pits?” Well, it looks like Mitchum is targeting young hipster professionals who are more frightened of sweating all over their dress shirts than proving their manliness. Credits after the jump.

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