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Posts Tagged ‘Dimitri Maex’

And Now, Here’s the Memo Regarding the Addition to Ogilvy’s Aetna Biz



This memo, courtesy of OgilvyOne New York president Dimitri Maex announces the arrival of a bit more Aetna biz for the agency.



Last year Aetna appointed us as AOR for all their B2B communications. They have now decided to give us the consumer brand business. This is a terrific win and we owe it mainly to the Aetna team who has been working tirelessly to, first, onboard a very complex business and then, quickly turn it into a well oiled machine. A couple of weeks ago they launched Aetna’s first corporate campaign, “Our Healthy,” which was written up in the New York Times. The team’s work was the main reason Aetna awarded us the consumer brand work. A huge congratulations to Rebecca Barnard, Ben Levine, David Korchin, Stephanie Wai and the rest of the team for making this happen.

With the Affordable Care Act now in effect and the growing importance of public and private health exchanges, the health insurance industry is rapidly transforming from a pure B2B business to one that is primarily consumer driven. Consumer brand advertising, therefore, has become crucially important for Aetna and we couldn’t be more excited to be their main agency partner in this transformation. “

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Here’s the Full Memo Regarding OgilvyOne’s Weight Watchers Win

As you may have just heard, OgilvyOne has emerged victorious in the review for Weight Watchers’ digital account. We’ve obtained the full memo from OgilvyOne managing director Dimitri Maex to staff regarding the news. As you’ll see below, said agency beat out the likes of Havas Digital, incumbent Razorfish and 360i for Weight Watcher digital AOR duties, which span everything from digital media buying/planning to social media to analytics. McCann, meanwhile, serves as lead creative agency for Weight Watchers. Anyhow, read on:

I’m incredibly excited to announce our newest addition to the client list. Weight Watchers, the market leader in weight loss, announced today that OgilvyOne has been appointed as the digital agency of record.
This news follows an extensive competitive search in which OgilvyOne won against some of the best digital agencies out there, beating the likes of R/GA, 360i, Havas Digital and incumbent Razorfish.
We’d like to share a few words from our new clients on why they chose OgilvyOne: “The scope of our engagement is broad, and includes digital media planning and buying, social media, advanced analytics, and search engine marketing,” said Sarah Kleinhandler, Director of Digital Strategy and Marketing, Weight Watchers. “Digital is a core channel for us to connect with and engage consumers, and we believe that OgilvyOne will be an important strategic partner in evolving how we fully leverage this critical marketing pillar.”
“Weight Watchers is a social business at its core, and there is a huge opportunity to continue to evolve and unlock the power of social for our brand,” said Lee Hurley, Vice President of Advertising and Social Media, Weight Watchers. “We selected OgilvyOne because of their strategic firepower, innovative creative ideas, digital media acumen, and incredibly passionate team.”
I could not be more proud of the Weight Watchers pitch team who made this happen. The ideas and the depth of our digital capabilities across OgilvyOne and Neo blew the clients away. And it was the energy and spirit of the team and the chemistry with the clients that made the real difference. The only way to win a pitch like this is to go all out and that’s exactly what we did. Our unbelievable new business team under Daniel Korn’s leadership was the real driving force. Thanks to Abigail Lacey, Juan Luna, Charlotte Spatcher, and Keith Smolar we shot our credentials video on a treadmill, we did a company-wide hackathon and we pledged to lose more than 50 pounds as a team during the pitch process.
With every pitch there are so many people to thank and this one was no different. I can’t possibly list everyone who contributed to this win in this email. But I do want to call out the core team who rehearsed relentlessly until the early hours before every pitch presentation: our creative leaders Jim Thompson, Edu De la Herran, Alfonso Marian and Jan Leth, the incredible Gemma Craven and Caroline Chianese who were the backbone of this pitch which focused heavily on social and digital media, our planning team with Jonathan Rigby and Alvaro Cabrera and our gentle but firm pitch general Billy Aymami.  The team would also like to thank all 115 hackathon participants and especially the winners: Brett Pollack, Chris Heydt, Madeline Malachowski, and Samantha Levine. And finally we want to thank the many people who came up to us throughout this process to express their concerns about our health.  What can we say? Weight Watchers works!  But you can stop worrying now — the pitch is over so we will all stop losing weight.
This latest win comes on the heels of a year of great momentum for New York and for OgilvyOne New York, with our most recent wins of the iShares Relationship Marketing business and the Brown Shoe Customer Engagement AOR assignment. Let’s not take our foot off the gas and let’s keep our momentum going throughout the second half of this year!


Mat Zucker, OgilvyOne Part Ways

A source familiar with the matter sent us a memo from Dimitri Maex and Harvey Kipnis, managing director of OgilvyOne NY managing director and MD of OgilvyOne North America, respectively, that confirms CCO Mat Zucker has left the agency. Read below.

Nearly three-years ago Mat Zucker returned to OgilvyOne to embark on a journey with us to grow our creative portfolio in new directions.

He took us to Cannes with the Search for the World’s Greatest Salesman. He brought a fresh new meaning to David Ogilvy’s “We Sell, or Else” credo. He helped us win new business and became a sought-after creative jury member.

Mat has informed us that he is now ready to begin a new journey – and will be leaving Ogilvy. We will miss him. He was a terrific creative partner and mentor to many.

Please join us in wishing him all the best in his new venture.

Dimitri and Harvey”

No word on where Zucker is headed to, but from what his LinkedIn tells us, he’s also serving as a correspondent at The Faster Times. Ogilvy had to no look further than from within, as the departing exec’s duties will be absorbed by
Shackleton alum Alfonso Marian, who initially partnered with Zucker as co-CCO at OgilvyOne last summer. Prior to his second tour of duty at Ogilvy, Zucker held senior creative roles at the likes of and R/GA.


Wednesday Odds and Ends

-McCann lost Lufthansa, but we’ve been told that the impact is “small” outside of Germany. link

-Carrot Creative gives us “Instacheer” for the holidays. link

-AKQA continues its work with Pencils for Promise in its holiday card. link

-Sweden seems to have taken to crowdsourcing. link

-JWT New York tells us that “the sea is calling” in a new campaign for Royal Caribbean (above). link

-Ogilvy One New York appointed Dimitri Maex as managing director. Maex replaces Harvey Kipnis, who is moving up to regional director for OgilvyOne North America.

-Pittsburgh indie operation Smith Brothers Agency hired former DDB Worldwide VP of client services Michael Bollinger as president.