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Posts Tagged ‘Doug Katsaros’

CP+B Condones Grand Theft Auto for Kraft Mac & Cheese

CP+B’s funny new spot for Kraft Macaroni & Cheese examines the desperate lengths people will go to for a bite of Kraft’s signature macaroni and cheese-like-product.

Set to Marvin Hamlisch’s “What I Did For Love,” the 45 second spot shows individuals engaging in some questionable behavior to get their hands on Kraft Mac & Cheese, ranging from the everyday sneakiness of a grandfather stealing a bite from his grandson while the family says grace, to the potentially unsanitary exploits of a man who desperately destroys his child’s macaroni picture, to the utter illegality of a woman willing to steal a Kraft Macaroni & Cheese truck. Directed by Hank Perlman, “What I Did For Love” is the latest in CP+B’s “You Know You Love It” campaign for Kraft Mac & Cheese, and is a perfect example of what the campaign is capable of. The new spot is a lot more thought through than the “Noodle Reunion” promotion we covered back in October, and while they push the irreverent humor to new heights — for Kraft Mac & Cheese it’s downright edgy — they balance the irreverence with Kraft’s standard wholesomeness to make a fun spot that works for the brand. Stick around for credits after the jump. Read more

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Parents Get Feisty in New Microsoft Advert from CP+B, Roman Coppola

In CP+B’s new Roman Coppola-directed spot for Microsoft, sweet children sing in asparagus suits while their parents frantically capture every moment using their iPhones and Androids. A brawl ensues, with parents fighting for the perfect panorama, jostling one another to avoid phone photobombing, and climbing into the ceiling pipes for the ideal aerial shot. Of course, the couple with a Nokia Lumia 1020 sits calmly in the back with their superior cameraphone, knowing they got a great photo of their daughter dressed as a carrot.

This spot is in line with Microsoft’s last video, “The Wedding,” where the same scene occurs, but at a church. Both ads end, “Don’t fight. Switch.” Considering photo sharing has become one of the most important parts of owning a phone, it’s not a bad idea. Ad-wise, this spot is a great portrait of modern day life. If only an unintelligible child vegetable chorus could always soundtrack petty adult hysteria.

Credits after the jump.

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Wednesday Odds and Ends

-We’ve inquired about this a couple of weeks ago, but que sera sera, a trade you know well has confirmed that Matt Ryan, co-chair of Havas New York who joined the agency from sibling Arnold when it was still Euro RSCG back in 2008, is out and that global lead Andrew Benett will take on the CEO role of said office. Yeah, we inquired for comment, but nothing from Havas’s end as of yet. Wonder why. link

-And now, we get insecure thanks to a Mercedes-Benz ad aimed at the South African market from Net#work BBDO (above). Check out credits and behind-the-scenes clip after the jump.

-Current Saatchi & Saatchi Greater China president/COO Michael Lee has been promoted to CEO at the agency.

-In other Rosetta news, the Publicis Groupe-owned agency has hired Mindshare alum Jeff Thaler as managing partner/program management officer.

-Atlanta-based agency Ames Scullin O’Haire has launched its internal production studio, ASO Digital Films. It would help if we could actually download the digital films promoting the launch, but guess we can do with this for now. link

-St. Louis-based experiential marketing agency Switch has promoted Scott Burns to the newly created ECD role.

-And so, it continues. Caesars has dropped Paula Deen and so has Walmart.

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