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Posts Tagged ‘Drew Bourneuf’

‘The Match’ Kicks Off in Samsung’s Galaxy S5 Saga

Just in time for today’s World Cup opener between Brazil and Croatia, Samsung, Psyop and Cheil have finally unveiled the first episode of “The Match,” the final installment in its ongoing sci-fi saga touting the Galaxy S5 that features the world’s best soccer players including Cristiano Ronaldo and Lionel Messi taking on an alien invasion.

Now that we’ve caught a glimpse of the alien overlord leading the extraterrestrial charge in the previous “Training” installment, it’s time to officially do battle on the pitch in this ambitious effort, which kicked off late last year via a series of teaser clips. With all the feel of a feature film cut condensed into mere minutes, the ongoing campaign can only fan a World Cup fan’s flame and has us anticipating episode two, which is coming soon. Bring it. Credits after the jump. Read more

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Wednesday Odds and Ends

-Our favorite worst/best viral clip of the week stars Billy Joel. link

-BBDO offers a “Holiday Harmonizer.” link

-Boston-based digital shop One to One opens office in Singapore. link

-Here’s the anatomy of a banner ad. link

-L.A.-based studio Solid hired Digital Kitchen alum Drew Bourneuf as EP. link

-One of Google’s top execs says local ads are still key. link

-The Bees Awards its doing its own call, this time for its 2011 jury. link

-The Los Angeles City Council unanimously voted to reduce taxes for prodcos doing business in the City of Angels. Here’s a reminder: link

-RPA gets into the holiday spirit with a new Facebook app for Honda. link

-WPP-owned KBM Group bought healthcare-focused agency, Marketing Direct Inc. link