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Posts Tagged ‘Eddie Kim’

Thursday Odds and Ends

-According to the YouGov BrandIndex, Macy’s loyalty rating amongst female customers plummeted 45 percent in the wake of the retail chain standing behind Donald Trump. link; link

-They made Morning Stir today, so why not Odds/Ends. French prodco, Wanda, winds down Movember with some lasting images. link

-Omnicom-owned Diversified Agency Services acquired London-based innovation/co-creation consultancy, The Promise Corporation.

-CP+B has taken over for Richards Group on the Fruit of the Loom creative/media biz. link

-Deep Focus CEO Ian Schafer tells us why agencies “are not OK.” link

-Los Angeles-based post house Therapy added sound designer Eddie Kim to its roster.

-A jelly fight on the streets of Bushwick, you say? Let indulge NYC-based Woods Witt Dealy & Sons and its spot for Jam Bluetooth (above), shall we?

-Digitas and analytics company, Brandwatch, did some research on holiday shopping and consumer picks. Here’s the news with infographic. link

-LivingSocial confirms it has cut 400 staffers, which equates to 10 percent of its workforce. link

-Did we really need site tagging best practices? The IAB says yes. link

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The Audi S8 Will Make Pedestrians Suspect You’re a Criminal

Debuting tonight during the Giants vs. Cowboys NFL season kickoff, the above 60-second spot from Venables Bell & Partners titled “Suspect” marks the first time Audi is introducing its full line of S models to the U.S.

Despite the YouTube commentariat noting that the S8 is too overweight to be race-engineered, an accusation that sounds plausible though I am too unfamiliar with racing to confirm or deny the validity of it, Audi has selected the campaign tagline “Heighten Every Moment” to describe the intensity that waiting in your car for your girlfriend to pickup coffee will undoubtedly provide. Yes, most passerby will assume you stole the S8, and may have your sights set on that armored car as well. Just don’t be a minority driving the S8 (especially in Arizona), or you’ll most likely be shot by a rent-a-cop with a transistor radio.

Audi is also pleased to announce today that it will be returning to Super Bowl advertising for the sixth consecutive year in early 2013. Watch this year’s spot, “Vampire Party,” here and view credits for “Suspect” after the jump.

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No Worries, Bikinis Still Remain in Carl’s Jr. Southern-Flavored Spot

Yes, that does appear to be the guy who gets dissed in that Michael Jordan Hanes ad from last year, but now he’s the star of this latest Carl’s Jr. effort from David&Goliath that promotes the chain’s “Made from Scratch” biscuits. The mustachioed stranger in the ad above emerges from the sand and interrupts some SoCal beach revelry with his over-exaggerated drawl and basketful of buttery treats. We guess his intrusion, though, is not as egregious as Carl’s Jr. actually trying to convince people that they make biscuits like those scrumptious ones from the south. Could we just bring back Olivia Munn already? Credits after the jump.

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eBay’s New Mobile App Will Keep You Fashionable

“Mom jeans” are pretty bad, but as a young man frightened of losing all fashion sense with age, I have to say that I am personally more terrified of finding myself wearing a pair of dreaded “dad shorts.” At what average age do you think most women start hiking up their baggy pants as high as possible and most men think the that world wants to see their hairy thighs?

In Venables Bell & Partners’ first work for eBay, the San Francisco agency is introducing the online store’s new app for impulse shopping. The “When it’s on your mind, it’s on eBay” campaign debuts tonight with three spots from VB&P, each showing someone trying to keep up with today’s trends by instantly purchasing products from eBay. Says VB&P co-founder and ECD Paul Venables: “When the company that revolutionized how people shop asks you to do something big and new, you get excited. For this campaign, we tapped into the psyche of passionate shoppers and then demonstrated why eBay is the answer.”

In the announce, VB&G cites a statistic that says 60 percent of fashion enthusiasts and 65 percent of electronics enthusiasts own smartphones, compared to less than 30 percent of the general public. See two spots (one featuring an impulse fashion purchase and one featuring an impulse electronics purchase)  and credits after the jump

 

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