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Posts Tagged ‘Edward Boches’

And Now, a Heartfelt Plea from a Copywriter/Webby Nominee

Well, if she can warm the cockles of one such as Edward Boches, whom she tried and failed many years ago to serve as an assistant to at Mullen, perhaps she can win you over too. We’re talking about one Lisa Taylor, currently a “freelance integrated copywriter” who spent a few years as an ACD at Arnold and is now up for a Webby for her “Cover Letter Customizer” effort. Anyhow, as she’s running way behind, Taylor sent us the note below as a plea to help her gain votes. We, being fair and slightly unbalanced, promise not to cast our own. We’re just passing the word along and trying to help a girl out. See the note below:

“Dear AgencySpy people,

I’m a freelance copywriter. The self-promotion website I created with the help of some awesome friends,coverlettercustomizer.com, is nominated for a Webby Award.

While I’m psyched to be nominated, I’m currently in 5th (and last) place for the People’s Voice portion, despite @malecopywriter‘s supportive tweets. If I’m going to lose, I want to go out with a bang, preferably a bang that gets Edward Boches to vote for me. (And according to his tweet, he did this morning.) Now, I’m hoping to get yours.

Voting ends April 26th.

http://taylorwriting.com/2012/04/cover-letters-nails-and-a-rejection-letter-from-the-office-of-edward-boches/

http://pv.webbyawards.com/ballot/3

Thank you for your time and consideration.

Sincerely,
Lisa”

 

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Slim Shady Boosts Chrysler to Top BrandBowl Spot

After monitoring over 250,000 tweets during last night’s big game, Mullen, Radian6 and Boston.com have picked Chrysler as this year’s BrandBowl champ, an honor that goes to the “most effective brand” to advertise during Fox’s Super Bowl telecast. The automaker’s win is due in large part to the two-minute love letter to Detroit above starring Eminem (who pulled double-duty last night as pitchman for Lipton Brisk).

How was this all broken down? Well, the parties involved used tweets about the ads to inform real-time metrics which allowed the public to view rankings of the most and least effective brands on the Super Bowl.

So now that you know who the best was, we might as well let you in on the worst. Cars.com was voted the least effective Super Bowl XLV advertiser, and with spots like this, who are we to argue? See top 10 BrandBowl scorers below:

1.       Chrysler

2.       Doritos

3.       Volkswagen

4.       Pepsi Max

5.       Best Buy

6.       Lipton Brisk

7.       Coca-Cola

8.       Go Daddy

9.       Motorola

10.   Chevrolet

Wenneker Takes Over as CCO at Mullen

Mullen’s Boston office announced a major leadership change as Mark Wenneker, who originally joined the agency in early 2008 as ECD, has been promoted to chief creative officer. Wenneker takes over for Edward Boches, who held the post and was one of the agency’s partners for 11 years. Boches isn’t leaving the agency, though, as he’s taking on the new post of chief innovation officer.

Wenneker originally joined Mullen from Goodby, where he was a group creative director. Since his arrival in Wenham, MA, the creative has played a pivotal role in helping the agency win Zappos and JetBlue reviews and most recently, FAGE Yogurt. Boches meanwhile will work on emerging technologies, social platforms and changing consumer media habits to “develop innovative ideas for clients and to influence agency transformation.”