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Posts Tagged ‘Ellen Kuras’

McCann Paris Launches ‘Bra Cam’ for Nestlé Fitness

McCann Paris has a provocative new take on the breast cancer awareness PSA, launching the world’s first (according to them) “Bra Cam,” to remind women to check for breast cancer.

At the beginning of the spot, a woman fastens a hidden camera to her bra before heading out for the day in a somewhat revealing (but still plenty safe for work) outfit. The ad then brings up a counter recording each time her breasts are “checked out” over the course of the day. It’s an attention grabbing way to deliver a pretty clear message: Everyone else is checking out your breasts, so check them out yourself and self-examine regularly for breast cancer. The campaign comes complete with a social initiative asking women to post a #CheckYourSelfie, checking themselves out and inviting friends to do the same in an effort to raise breast cancer awareness and get more women to self examine regularly. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Monday Odds and Ends

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-Director John X. Carey, who’s picked up a Titanium Grand Prix for his work on Dove’s “Real Beauty Sketches” among other accolades during his career, has signed to the roster of bi-coastal prodco, Tool. link

-Jennifer Giannettoni, aka “JP,” has left her gig as senior broadcast producer at Garage Team Mazda after less than a year to assume the same role at David&Goliath.

-Minus a review, Scranton-based Noble Biomaterials has selected  Northport, NY agency Mamus as its AOR. Mamus will be tasked with repositioning Noble’s X-Static brand.

-Oscar-nominated director/cinematographer Ellen Kuras is joining the roster of newly formed L.A.-based production company, The Corner Shop.

-Can Marissa Mayer‘s cachet with Madison Ave bring in actual ad dollars to Yahoo? link

-Charlie Fiordalis, most recently executive director of client services at Organic New York, has joined Water Cooler Group division Media Storm as managing director of digital and will work across accounts including FOX, FX and Food Network.

-McCann Worldgroup won big at yet another awards show, this time the Central/Eastern European-focused Golden Drums. link

-D.C.-based agency Tier10 takes a look back at the life and career of Mariano Rivera via an infographic. link

Monday Morning Stir

-Momentum Shopper, which is the shopper marketing network operating within the McCann Worldgroup network, opened up shop in Argentina. The Buenos Aires location will be led by managing director/Coca-Cola alum, Victoria Casano.

-Speaking of new office launches, London-based prodco, Gorgeous, has opened up its doors in L.A. Anna Hashmi is serving as executive producer of the new office, which has also welcomed director Ellen Kuras to its roster.

-Writer/CD Duncan Bird of The Cloudbreak Group and director/DP Stefan Haverkamp welcome back Mariano Rivera in a new spot promoting the pitcher’s Signature Limited Edition New York Yankees cologne (above).

-Alex Bogusky and Rob Schuham‘s SodaStream ad has hit a roadbloack in the UK. link

-Director Nickolas Duarte has signed with New York-based prodco, Rated Content, for US and Latin America commercial representation.

Nike Unleashes a Horse on a Golf Course

The Nike 20XI: It’s a horse of a golf ball. Contrary to what this latest spot from W+K may look like, the ball is not actually black. So, if you’re a golfer (I’m not) and wondering what makes this ball so special, read the Golf.com review here and make up your own mind as to whether or not it’s blowing open the doors on golfing technology. As every golf accessory has claimed to do this since the game was invented, I’m guessing it’s not going to make much of a difference.

Now to this ad. Directed by Ellen Kuras, it definitely looks really cool. But, with Nike Golf’s biggest superstar still not quite back to form (despite an impressive showing at the Masters), instead of seeing a Tiger, we’re seeing a horse…a horse that runs around and destroys a golf course. That’s really all there is to it. The horse and the 20XI are one in the same, you see. They will destroy everything in their path. And, as we see in a spot called “Aftermath,” this doomsday device rolls just wide of the hole, leaving divots in its wake. Credits and “Aftermath” after the jump.

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