As we head into the long weekend, one thing is clear despite ongoing debates about social media’s ability to drive sales, challenges in measuring networks like Vine, the competing¬†agency and production studio models, the relative value of digital/traditional and the matter of whether individual ads are worth more on TV or streaming: advertising budgets will not go down anytime soon.

Today the ever-reliable eMarketer tells us that¬†2014 marks the single largest per-year increase in ad spending over the past decade–and the numbers will only continue to rise.

Some details after the jump.

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