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Posts Tagged ‘Emily Malito’

Saatchi & Saatchi NY Introduces Grumpy Cat to Buzz


Saatchi & Saatchi New York introduces Internet phenomenon Grumpy Cat to Honey Nut Cheerios in a new 30-second broadcast spot for the brand designed to appeal to younger audiences.

For the spot, entitled simply “Buzz Meets Grumpy Cat,” Saatchi & Saatchi teamed up with California-based production company Backyard and director Rob Pritts. If you count yourself among Grumpy Cat’s legions of fans, you’ll probably just be happy to see him make an appearance here. Otherwise, there’s not a lot going on beyond “Oh, you’re that Grumpy Cat,” as Buzz tries to make the feline crack a smile. His strategy consists entirely of talking about how much people like Honey Nut Cheerios.

Established brand + established meme = eyeballs.

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Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Riester Releases ‘Farm’ for Voskos Greek Yogurt

Phoenix-based agency Riester teamed up with Backyard Productions to create “Farm,” a new spot for Voskos Greek Yogurt.

In addition to having the word “farm” in the title, Riester’s 30 second spot also has a similar (perhaps Chipotle-inspired) approach to Chobani’s “Farmland” spot. Like that ad, “Farm” emphasizes the natural ingredients they put in their Greek yogurt (in this case Voskos), while employing pastoral shots of cows and fresh fruit. Unlike the Chobani spot, “Farm” doesn’t spend time taking down the competition, instead launching into the brand’s virtues, via the cheery voiceover and footage of a girl picking fruit with her family and enjoying a cup of Voskos while sitting on a fence. It’s a slightly simpler tactic than Chobani’s, foregoing the takedown of competitors for more of an emphasis on wholesomeness. The brand’s “Happiness in Every Spoonful” tagline exemplifies the slight difference in approach — whereas Chobani takes a stab at competitors (while opening themselves up to scrutiny), Voskos just wants to let you know that their yogurt tastes good and will make you happy. Credits after the jump. Read more

Monday Morning Stir

-Venice, CA-based prodco Backyard has welcomed GO Film alum Emily Malito as head of production. link

-Publicis Healthcare Communications Group (or PHCG if you’re nasty) has launched a new unit called Publicis Health Media. link

-A month after being named Lenovo’s social media AOR, We Are Social has launched a global Facebook campaign for another new client, U.K. brand Hunter Boots. link

-Not only is the 4A’s calling for submissions for its 2013 O’Toole Awards, but the organization is letting media agencies enter for the first time. link

-Connecticut-based brand strategy and design consultancy Product Ventures has appointed former Dragon Rouge chief creative officer Marcus Hewitt as CCO.

-You’ve probably seen this spot a hundred times by now, but here’s 72andSunny’s latest for Samsung Galaxy Note II, which tells us that fibbing in the office will work against you (above).

-Mondelez has consolidated its U.K. digital agency roster into three agencies including Elvis, Syzygy and Rehab. link