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Posts Tagged ‘Emily Moore’

VB&P Crafts Inspiring ‘Look Inside’ for Intel

For the follow-up to the popular “Look Inside. Jack Andraka” video which garnered over 2 million views on YouTube, VB&P decided to tell the inspiring story of Erik Weihenmayer.

Erik is a mountain climber who has climbed the seven tallest summits on earth, one of only 118 people in history to accomplish this feat. That would be impressive enough, but Weihenmayer is the only person to do so while blind. Weihenmayer was born with retinoschisis and was fully blind by the age of 13. Three years later, at a recreational program for the visually impaired, he was introduced to rock climbing, and it changed his life forever. “I wanted my life to be an adventure, I didn’t want to be shoved to the sidelines and forgotten and just sit in a dark room listening to life go by,” Weihenmayer said. “Rock climbing for me was sort of a symbol that I could get to the summit of whatever I wanted to do, but I had to do it differently.”

In 2001, Weihenmayer became the first blind man to reach the top of Mount Everest, and by 2008 he’d accomplished the amazing feat of scaling the seven tallest peaks in the world. “In an ironic way, that thing like blindness or that barrier you face, if you attack it the right way, it can become a catalyst to moving yourself to a new place that you may not have gone to in any other way,” Erik said.

Erik’s story can be viewed online, in the above film directed by Christopher Hewitt of Knucklehead. Intel has also launched a social media program, where if Erik’s video is shared 2,900 times they will donate $30,000 to No Barriers USA, an organization offering “transformative experiences that allow people to embrace a ‘no barriers mindset’ and discover the potential that lies within themselves and the world.” After viewing Erik’s “Look Inside” video above, you can head here for the full story. Stick around for credits and “Look Inside. Jack Andraka” after the jump.

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eBay Reminds Holiday Shoppers That Ponies Are Dangerous Animals and Terrible Pets

Yes, the holiday advertising season is upon us, and with it comes glad tidings of great consumer spending.

Taking the lead for Christmas 2012 is eBay, that magical monolith of online shopping, who in this spot for VB+P is reminding idiotic, out-of-touch wealthy parents that buying your young daughter a pony is a fucking stupid idea. Sorry, dumb parents, but ponies are terrible pets that do not cope well with being indoors. Also, it’s been proven that ponies will most certainly turn on their young female owners, stomping them to death in protest for being plucked from their wild environs for a life of servitude (not really).

But, really, if you’re even slightly considering buying your daughter a pony for Christmas, you need to stop. This will not make you a good parent, and in two years, your daughter will neglect her tiny horse and force you to have to lure it into a field off the highway to put down. And, do you really think one bullet will kill that thing? Any way you look at it, it will be more expensive than buying a stuffed pony on eBay. Credits after the jump.

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eBay’s New Mobile App Will Keep You Fashionable

“Mom jeans” are pretty bad, but as a young man frightened of losing all fashion sense with age, I have to say that I am personally more terrified of finding myself wearing a pair of dreaded “dad shorts.” At what average age do you think most women start hiking up their baggy pants as high as possible and most men think the that world wants to see their hairy thighs?

In Venables Bell & Partners’ first work for eBay, the San Francisco agency is introducing the online store’s new app for impulse shopping. The “When it’s on your mind, it’s on eBay” campaign debuts tonight with three spots from VB&P, each showing someone trying to keep up with today’s trends by instantly purchasing products from eBay. Says VB&P co-founder and ECD Paul Venables: “When the company that revolutionized how people shop asks you to do something big and new, you get excited. For this campaign, we tapped into the psyche of passionate shoppers and then demonstrated why eBay is the answer.”

In the announce, VB&G cites a statistic that says 60 percent of fashion enthusiasts and 65 percent of electronics enthusiasts own smartphones, compared to less than 30 percent of the general public. See two spots (one featuring an impulse fashion purchase and one featuring an impulse electronics purchase)  and credits after the jump

 

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Audi Does Some Spring Cleaning

Apparently, everyone in this town really reveres the Audi A7. And, what better time to do some cleaning than spring, right guys? LOL, get it? (Wink wink, nudge, nudge.)

“Spring Cleaning” is one of two new spots for Audi from Venables Bell & Partners. Along with “Car Carrier,” which advertises the Audi Q5, these new television ads paint the luxury car company as “Luxury Progressed,” and both do so in a sort of pretentious fashion. Sure, seeing an Audi cruising around your town has definitely become a much more common site as the company continues to take market share away from competitors like Mercedes-Benz and BMW. But, do the two spots really make you want to buy and Audi? Or, do they make you kind of hate Audi drivers that much more? Credits and “Car Carrier” follow after the jump.

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