Saatchi & Saatchi’s Team One division has welcomed some new creatives to its roster, namely David DeRoma and Eric Arnold, who join as CD and ACD, respectively.  Keith Urban lookalike DeRoma (right) arrives from Crispin Porter + Bogusky, where he spent over three years as an ACD and worked primarily on Microsoft Windows and Burger King. Prior to CP+B, DeRoma racked up tenure as a senior art director at Leo Burnett.

Arnold, meanwhile, spent the past nine years at TBWA\Chiat\Day as copywriter/senior copywriter and recently penned some of the “Before, The During, The After” work for Gatorade. He also played a part in said agency’s work for Visa, The Grammys and Infiniti.

As you probably guessed, the new Team One hires will work on Lexus as well as “any other creative opportunities they can get theirs hands on” according to the agency’s CCO, Chris Graves.

With a little help from the Godfather of Soul James Brown and a handful of athletes including Kevin Durant and Serena Williams, TBWA\Chiat\Day LA continues to push the philosophy and product line of Gatorade’s “G.” The agency once again resorts to the three-phase motif of “The Before, The During, The After” and shows that within the sugary energy drink spokesperson lies the heart of a badass. Camp G tells us that this latest campaign “metaphorically examines the story inside the athletes.” Whatever the case, at least they’ve made some strides since 2009. Credits after the jump…

Read more