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Posts Tagged ‘Eric Proulx’

The 18-Minute ‘Lemonade: Detroit’ Short is Now Open to the Public

It’s been a while since we checked in with Lemonade creator Erik Proulx to see how’s progress with his follow-up, Lemonade: Detroit. Well, while the film is far from completion according to the man himself, Proulx is offering up this 17-minute short to the public as more of a status update from the Motor City than a completed work.

For the last three months, Proulx has only been sharing the rough-cut posting to those “microproducers” who participated in his “Buy a Frame” funding efforts for Lemonade: Detroit. But as Proulx explains, he was finally convinced by a friend to polish and open it up to everyone. Since the project is still continuing, Proulx is accepting Buy a Frame producers for what will eventually be a feature-length film.

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Lemonade Detroit: A Status Update

During the course of 2009-10, we did our fair share of coverage on Lemonade, the film made by PleaseFeedtheAnimals proprietor and former Arnold copywriter, Erik Proulx. But we’ve somewhat overlooked its upcoming sequel, Lemonade: Detroit, as well as Proulx’s approach to funding and getting word out about the film. It’s been going on for a few months now, but in case you weren’t aware, Proulx has been offering up individual frames of the film for $1, a second’s worth for $24 and a whole minute of Detroit for $1440, giving those who purchase IMDB credit as a producer on the project.

So far, 1,017 producers have funded over 25,000 frames, and until Dec. 31 (that’s this Friday if you’re without calendar), Blue Cross/Blue Shield of Michigan will match every frame you fund. Yes, it’s technically crowdsourcing, but in this case, at least we don’t shudder after saying the dreaded C-word.