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Posts Tagged ‘Eric Schmidt’

BBDO NY Celebrates Fourth of July for Guinness

BBDO New York solemnly pays tribute to servicemen in their Fourth of July spot for Guinness, entitled “Empty Chair.”

The spot, the latest U.S. installment of the brand’s “Made of More” campaign, was created in collaboration with Biscuit Filmworks and director Noam Murro. Its patriotism-stoking approach is nothing new to beer advertising, as Anomaly’s “A Hero’s Welcome” Super Bowl spot for Budweiser this year (to cite just one example) also celebrated American veterans in a somewhat cheesy fashion. How you view the ad will depend largely on your opinion of such an approach (as either a welcome homage or emotional manipulation) but the 90-second “Empty Chair” is certainly well-crafted. It opens on a bartender pouring a Guinness and leaving it at an empty table, an act she repeats many times over the course of the ad, at one point even stopping someone from taking a chair from the table. A delayed reveal at the spot’s conclusion puts everything into perspective, followed by Guinness’ “Made of More” tagline, which syncs well with the ad’s message.

It’s worth noting that between this solemn spot from Guinness and the opposite approach taken by Newcastle, the most memorable ads of the Independence Day season came from non-American brewers. Stick around for credits after the jump. Read more

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BBDO New York Ruins Classic Beach Boys Song for AT&T

This one’s been making the rounds for awhile, but we figured we’d add our two cents since it involves the ruining of a classic Beach Boys track. BBDO New York employs the Beach Boy’s “Wouldn’t It Be Nice” for their latest AT&T campaign. In the debut spot, “Sing Anthem” people in everyday situations randomly start singing the song as if they’re on Glee or something.

To be fair, BBDO does a passable job of connecting the song to AT&T’s message of helping “people and things speak the same language” and a good job of illustrating the point visually. But people of various walks of life (including an operatic news reporter) randomly bursting into song is a lot to swallow, and that the song is a personal favorite makes it even harder to take. The spot, which BBDO collaborated with Biscuit Filmoworks and editorial company Rock Paper Scissors to make, is part of a broader campaign that employs “Wouldn’t It Be Nice” as a theme song in each of its commericals. Thankfully, “Sing Anthem” is the only one of these to turn everyday life into a cheesy impromptu musical. Stick around for credits and “Sing Network” after the jump. Read more

BSSP Would Like You to Meet Your Dear Ukranian Friend, Moxkat Grvida

A few weeks ago, we announced that BSSP had won creative and digital duties for streaming services device Roku. Now, the Sausalito, California agency has debuted their first work for Roku with the “Moxkat Grvida” campaign.

The idea is simple, yet clever: You might not get Roku for Christmas, so buy it for yourself, wrap it, and say it was from Moxkat Grvida, your dear Ukranian friend. In “Merry Christmas from Moxkat Grvida,” Grvida introduces the concept in a friendly message extolling the virtues of Roku and offering up his services as an excuse for buying yourself one this holiday season. You can think of Grvida as a sort of friendly, older, Ukranian version of Borat. With so many holiday ads trying too hard to be over-the-top and ridiculous, it’s refreshing to see a simple, direct idea like Moxkat Grvida executed well. It’s worth a chuckle, and the humor is employed in a way that could actually help sell the product.

In addition to the above, minute long “Merry Christmas from Moxkat Grvida” spot, there are also three 15 second ads along the same lines. One of these, “Moxkat’s Favorites” finds Grvida sharing a few of his favorite movies. We’ve featured it, along with credits, after the jump. Enjoy.  Read more

Velveeta Reminds You to Eat Like that Guy at the Mall

While most general culture publications are using this week to run back-to-school features, The A.V. Club has been running a series about a much more influential part of the American experience–the mall. Reading it, it’s hard to not think about how my perspective of the local mall has changed over time. In middle school, I looked at the mall almost as an amusement park, a mini-EPCOT Center with different worlds mostly hidden behind showy storefronts. In high school, the mall became a place to kill time between minimum wage jobs, hoping to bump into your crush in the food-court during your 20-minute lunch break. In college, the mall became a place to avoid, a symbol of inflated consumerism and a reminder of how naive your worldview was in high school.

Now, I see the mall as an intimidatingly bizarre monolith, a place I feel horribly uncomfortable in whenever I’m forced to enter one for a quick errand. It’s hard to believe that a place where I spent an inordinate amount of time at 16 now seems so foreign. But, there are those people, who we’ll call “mall people,” that never change despite how much your perspective might. In fact, if I were to identify the polar opposite of myself among mall denizens, it would be the dude who works the remote-control helicopter kiosk. No one, not even the manager of the Gap, is more in his element than that guy. He’s the guy who gets free pretzels from Auntie Anne’s, dates that hot new girl who works at American Eagle, and the guy you hope will invite you to eat lunch at the cool table one day.

Well, W+K Portland is honoring that guy in a new TV campaign for Velveeta, “Eat Like That Guy You Know.” The guy in question here, who Bud Light would name “Mr. RC Helicopter Kiosk Employee,” has in my eyes gone from awesome to lame to actually kind of cool again as I grow up. Hey, he may not be pulling in six-figures, but he has the swagger of someone who pulls in seven.

On Kraft’s Velveeta website, visitors are encouraged to eat like many different archetypes they’re familiar with. Again, it has a “Real Men of Genius” vibe to it, but in classic Velveeta fashion, it’s just a little cheesier. Credits after the jump.

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Tuesday Odds and Ends

-Ad folks fill the void before the holidays by creating “Agency Ryan Gosling.” Perhaps they too feel he was robbed by People. link

-Mashable serves up the “Evolution of Advertising” infographic. link

-A battle over Twitter account ownership heads to court in Cali. link

-Whirled Creative made some fans with its “Santa Dog” agency holiday card. link

-Google executive chairman Eric Schmidt says his company’s “iPad killer” will be ready in six months. link

-BBH and AKQA took home Campaign‘s Agency of the Year and Digital AOY honors, respectively. link

-Ex-Publicis Mojo creative Ruth Bellotti is heading to W+K Portland to serve as an art director on Old Spice and EA Sports. link

-CNN/Fortune online turns the spotlight on PSFK. link

Fiat Introduces Itself to U.S. via Engaging Music Video

Move over Eminem-biting Chrysler ads, as parent company/partner/whatever you call it Fiat is saying hello to the US of A and heralding its 2012 500 line with a nearly three-minute music video complete with nifty editing and effects as well as the centerpiece, which is a remix of Vivaldi’s “Concerto in D Major, Rv 228″ that comes to us courtesy of L.A.-based act Glitch Mob. The spot was created by Impatto Detroit, though there’ s no Motor City pride mantras floating about, just sheer, fun short attention span theater. Credits after the jump.

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Wednesday Odds and Ends

 

-MRM/Team Detroit alum Richard Perry joined digital studio Speedshape as interactive group director.

-Social media guru/Charlie Sheen replacement Ashton Kutcher is ready to throw down in a new McCann-created spot for Nikon (above).

-Epsilon completed its acquisition of Aspen Marketing Services.

-Cheil North America CEO Buz Sawyer hired Omnicom alum Henry Dosch as CFO.

-Big Spaceship won digital AOR duties for The Rising Beverage Co.’s Activate brand.

-The Art Directors Club is unveiling a new exhibit next week called “Graphic Intervention,” which showcases 25 years’ worth of AIDS awareness posters link

-Ex-Google CEO Eric Schmidt admits he “screwed up” because he underestimated Facebook. link

-ArnoldNYC was named AOR for Florida-based apparel chain Stein Mart. There was no review. Fry Hammond Barr in Orlanda was the incumbent.

-Republican presidential hopeful Mitt Romney now has a digital director. link

 

 

 

Thursday Odds and Ends

-All eyes of the media world seem to be on the LinkedIn IPO, which reminds us to update our profile some time. link

-The global nightmare that is Lady GaGa will never be over. Thank you, Starbucks. link

-Ignited was named creative AOR for something called NOX Audio.

-Euro RSGC alums Alicia Johnson and Hal Wolverton launched an aptly name boutique called, yep, Johnson+Wolverton. link

-IPG launched a new, New York-based production unit called Pipeline. link

-BBDO Berlin and Shilo co-founder/director Jose Gomez live “for the city” (above). link

-Cannes named Google’s executive chairman Eric Schmidt as Media Person of the Year.

-The CDC is preparing for a zombie holocaust. Haven’t they read any Max Brooks books? link

-Meanwhile, Allstate is ready for the May 21 apocalypse. link

Friday Morning Stir

-Eric Schmidt is surrendering his CEO post to Google co-founder Larry Page. link

-Philly-based shop Red Tettemer celebrates Groundhog Day with a Foursquare badge. link

-TheLadders.com doesn’t do any favors for job seekers in its latest spot (above). link

-So much for that brief, nice union between Wendy’s and Arby’s. link

-Kellogg’s is rethinking its global marketing strategy with the help of Brand Learning. link