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Posts Tagged ‘Erin Wile’

Anna Kendrick Stars in ‘The Waiting Game’ for Kate Spade

Anna Kendrick returns to the advertising world following her role in Newcastle’s “(Non-) Super Bowl Commercial” at the beginning of the year.

This time, Kendrick appears in an online ad for Kate Spade in which she has locked herself out of her apartment. Stranded on her stoop, Kendrick drinks champagne, chats on her cell phone, models her Kate Spade finds for her dog and loudly sings the Christmas carol “Good King Wenceslas” while waiting for the locksmith to show up. Finally. she hatches a plan to reach her fire escape and get into the apartment, then opening the door to let her dog in. Kendrick brings her usual charm to the ad, directed by Michael Mohan, and keeps things amusing enough, even if it’s more cute than funny.

The video is also available in an interactive format, allowing viewers to “click on the items throughout to view behind the scenes footage and shop all of the Kate Spade looks featured.” Stick around for the interactive version, along with credits, after the jump. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Men Trampled by Women for Shoes, QuikTrip Sandwiches

The confusing thing about this spot from the Richards Group and Park Pictures director and Oscar-winner Joachim Back is which of the groups in question needs to buy a sandwich from QuikTrip?

Is is the men, attempting to console each other before they are trampled to death by women with a hunger for cheap shoes, that don’t have time to take a long lunch break lest their store fall into even greater disrepair? Or is the women, driven mad by the siren call of discounted footwear, that are forced hit up the local convenience store for nourishment before trampling the poor shoe stores employees? Either way, someone in this town devoid of Subway or Quiznos is getting an Italian sub from QuikTrip, and at least once person is ending up in the hospital.

It’s sexist, it’s silly and all in good fun (on par with that movie Confessions of a Shopaholic), but give a convenience store credit for taking a creative leap with their marketing once in a while. Judging by QuikTrip’s website, the store could be planning for a total image redesign soon, so expect to see a lot more ads like this in the future. Caps lock-addled credits after the jump.

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LG Wreaks Havoc in Toyland

Taking a cue from Jaws, Y&R New York sets the scene in this spot for the LG Kompressor Elite vacuum cleaner. Everything is all fine and dandy, as all the toys are enjoying a day at the carpet until a couple gets separated from the group. They start, well, having fun until (cue the score) things go to hell real quick when some uninvited guests show up for dinner.

The team at Psyop (with the help of Smuggler) built a set on a stage, keeping the CG to a minimum and shot all the plastic toy soldiers, Barbie look-a-likes, designer toys, stuffed animals, etc on that set and implemented CG to give the dolls different facial expressions. The sharks and other subtleties were obviously generated as well.

Psyop CEO and CD Marco Spier says in a statement, “We of course got personally connected with the toys, their characters and the story. Carefully placing them personally on set to get the best performance out of them, kind of like actors. We also liked the idea of having unusual combinations of different characters because that’s how kids play – free form, mixing and matching, and grouping things together based on what they have no hand, or what their siblings or friends have.”

We think it’s safe to say this turned out to be a nice spot with some good imagination – much better than an infomercial of a vacuum sucking up coins and marbles. Credits after the jump.

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Y&R, NHL Done Asking Questions

It’s been quite an offseason for Washington Capitals captain and three-time Ted Lindsay award-winner, Alex Ovechkin. After the #1-ranked Capitals were upset in the first round of the playoffs, Ovechkin had to watch as the Chicago Blackhawks won their first Stanley Cup in 60 years. While he sat at home, Wrigleyville went wild, and for the next week the Stanley Cup traveled around Chicago, getting immensely sticky from all of the different kinds of alcohol that the drunk NHL Champions had poured into the trophy.

So, this year, Ovechkin has something to prove. Much like Y&R, which once told us that there are “no words” that can describe the feeling of winning a Stanley Cup, there are no words needed to describing how much Ovechkin and Montreal’s Mike Cammalleri want another shot at the NHL Championship. This year, they’ll get their shot.

Cammalleri’s spot and credits after the jump.

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