PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Posts Tagged ‘Fábio Baracho’

F/Nazca Saatchi & Saatchi Throws Underwater Party for Skol Beats Senses

F/Nazca Saatchi & Saatchi has launched a new campaign promoting Skol’s new Beats Senses beer.

At the center of the campaign is a broadcast spot crafted as an homage to Skol’s blue bottle. The ad shows a bizarre, surreal party, shot entirely underwater. (There is a shark on a leash. Repeat: There is a shark on leash.) To accomplish the unique look of the spot, F/Nazca Saatchi & Saatchi and PBA Cinema/Produtora Associados used “strategically located divers for each actor to provide them with oxygen – invisible to the eye in the finished film.” The results are pretty unique, and well worth a look. The spot debuted, in both 30 and 60-second versions, on cable and broadcast on October 23rd and the campaign also features digital initiatives. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

F/Nazca Saatchi & Saatchi Skol Beer Design: Drink, Decorate, Sit On It

As part of their Skol Design line, the international beer brand and F/Nazca Saatchi & Saatchi invited renowned furniture designer Pedro Useche to create an armchair out of Skol bottles. Useche said, “Turning an armchair into a desirable object is not only about showing aesthetic attributes but most of all, making people feel comfortable when they sit on it.” The Skol bottles can spin, creating a massage sensation for each lucky occupant.

The video that accompanies Skol Design is in entirely in Portuguese, but if the lines were in English I can guess they would include gems like, “Here’s your house, in which you store the things you love…until your monstrous girlfriend arrives!” Said flower-loving, mirror-toting creature proceeds to completely rearrange the man cave. But! Justice is restored by Skol Designs, whose bottle lamps and clocks give the GF the chic feel she wants while still satisfying man’s need for beer.

Apparently the villainous girlfriend trope does well with South American audiences, as sister agency Del Campo Saatchi & Saatchi have had success with this before. I’ll admit the Skol chair is cute, but I’d much rather see a couple making sweet love on the rolling bottles than a wide-eyed girlfriend horror story.

Credits after the jump

Read more