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Posts Tagged ‘Facebook’

5 Takes on Facebook’s New Ad Platform

The Zuck

One of the biggest announcements at this year’s Advertising Week concerned Facebook and the “relaunch” of its advertising platform, Atlas.

Whether we want to admit it or not, Facebook plays a huge role in determining which ads audiences see — and this move is its attempt to knock Google off the online ad throne. The idea is that Facebook can more effectively show the ads you make and place to people who actually want to watch them…but you knew that already.

We asked five contacts in the ad/marketing industries for their takes on this development.

First, two voices from the (digital) agency world.

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Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Dutch Agency Promotes ’99 Days of Freedom’ in Response to Facebook Mood Experiment

facebook-experiment-study-mood-emotion-psychology-news-feed

The Netherlands’ Just (part of the Dutch Digital Agencies network) recently made global news because of a non-profit initiative called “99 Days of Freedom” designed to encourage everyone to avoid Facebook for that long.

Why would creatives do something so drastic?

It’s not such a big deal, really: all you have to do to join the experiment is throw up a “99 Days …” logo as your profile photo and refrain from liking, sharing, commenting, trolling, or even using the site to check up on your ex’s family for a little over three months.

So…who’s in?

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Ann Mack Leaves JWT for ‘Facebook’ Startup (Memo Included)

ann mackToday we received confirmation that Ann Mack–a former Adweek reporter who worked with JWT for the past ten years, most recently as Director of Trendspotting–will leave the agency for a position on the Facebook team.

Here’s the memo from chairman/CEO Bob Jeffrey on her West Coast relocation:

I have some bittersweet news to share.

After a very successful 10-year run at JWT, Ann Mack will be leaving us at the end of April. She is going west to Silicon Valley and joining Facebook to help build their market insights practice.

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Early Bird Rates for Mediabistro’s Social Media Marketing Boot Camp End Tomorrow

On October 18, Mediabistro brings you Social Media Marketing Boot Camp, an interactive online event and workshop. The event includes keynote speakers, practical how-to sessions, and strategic assignments to provide a dynamic training on social media. By the end of eight weeks, you will create an integrated strategic plan, using various social media platforms, to build an engaged audience and convert traffic into sales.

Early bird rates are available today. Save $100 when you sign up before they end tomorrow, September 20. Read more

Social Media Marketing Boot Camp Starts Tomorrow

If you want to build your brand or generate revenue for your business, make sure you check out Mediabistro’s Social Media Marketing Boot Camp online conference and workshop, starting tomorrow, Thursday, June 7. You’ll learn how to launch a social media marketing campaign and measure its results. Read more