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Posts Tagged ‘Florian Stadler’

Saatchi & Saatchi NY Introduces Grumpy Cat to Buzz


Saatchi & Saatchi New York introduces Internet phenomenon Grumpy Cat to Honey Nut Cheerios in a new 30-second broadcast spot for the brand designed to appeal to younger audiences.

For the spot, entitled simply “Buzz Meets Grumpy Cat,” Saatchi & Saatchi teamed up with California-based production company Backyard and director Rob Pritts. If you count yourself among Grumpy Cat’s legions of fans, you’ll probably just be happy to see him make an appearance here. Otherwise, there’s not a lot going on beyond “Oh, you’re that Grumpy Cat,” as Buzz tries to make the feline crack a smile. His strategy consists entirely of talking about how much people like Honey Nut Cheerios.

Established brand + established meme = eyeballs.

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Mediabistro Course

Freelance Writing: Advanced

Freelance Writing: AdvancedGet better assignments, increase revenue, and gain exposure as a freelancer! Starting September 16, students will learn how to promote themselves as a writer on the web and social media, develop relationships with editors, boost their income, and other skills to improve their freelance careers. Register now!

Riester Releases ‘Farm’ for Voskos Greek Yogurt

Phoenix-based agency Riester teamed up with Backyard Productions to create “Farm,” a new spot for Voskos Greek Yogurt.

In addition to having the word “farm” in the title, Riester’s 30 second spot also has a similar (perhaps Chipotle-inspired) approach to Chobani’s “Farmland” spot. Like that ad, “Farm” emphasizes the natural ingredients they put in their Greek yogurt (in this case Voskos), while employing pastoral shots of cows and fresh fruit. Unlike the Chobani spot, “Farm” doesn’t spend time taking down the competition, instead launching into the brand’s virtues, via the cheery voiceover and footage of a girl picking fruit with her family and enjoying a cup of Voskos while sitting on a fence. It’s a slightly simpler tactic than Chobani’s, foregoing the takedown of competitors for more of an emphasis on wholesomeness. The brand’s “Happiness in Every Spoonful” tagline exemplifies the slight difference in approach — whereas Chobani takes a stab at competitors (while opening themselves up to scrutiny), Voskos just wants to let you know that their yogurt tastes good and will make you happy. Credits after the jump. Read more

Rihanna Makes Drinking Tap Water Somehow Look Sexy

Former 180 LA creative director Amir Farhang, who joined up with prodco Uber Content last fall, directs this latest round of spots supporting Droga5′s ongoing Tap Project for Unicef. The black & white ditty above stars music megastar Rihanna, who gets help from a smooth tune and a purposely corny VO. This latest clip, one of four in a “Celebrity Tap” campaign that also stars Taylor Swift, Vinnie Chase and someone named Selena Gomez (her clip is after the jump), comes with a contest where you can “win bottled tap water from the gilded faucets” of said celebs. Yum? Check out the Gomez’s chirpy spot and credits after the jump.

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