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Posts Tagged ‘Frank Dattalo’

Roe Returns to Energy BBDO

Well, that was fast. After spending less than a year at McGarryBowen, where he helped lead creative on the Bud Light account (which A-B InBev, of course, handed over to Translation last August), Mike Roe has returned to his old stomping grounds at Chicago-based Energy BBDO. The returning creative, whose first tour of duty at said agency spanned nearly eight years, is rejoining as ECD, which we’ve been told is a new position.

During his initial run at Energy BBDO, Roe, along with his art-directing partner-in crime Frank Dattalo, served as group creative director on all things Wrigley (Orbit and Altoids) and Dial at the agency. Roe officially assumed his new ECD post at Energy on Jan. 2 and is reporting to CCO, Dan Fietsam.

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Dr. Pepper Celebrates Individuality with T-Shirt Uniforms

From Deutsch LA comes the above TV spot for Dr. Pepper, set to debut during the BCS National Championship game tonight. As college football fans know, it’s a funny coincidence that tonight’s game will be anything but “one of a kind,” as the two teams playing already met once before in the regular season (with LSU beating Alabama 9-6 in overtime).

As you’ll notice, “Always One of a Kind” is veering quite a bit away from the “controversial” nature of recent work for Dr. Pepper 10, which is, by the way, “not for women.” For the brand’s full calorie-d product, Deutsch is taking a more inclusive approach. See, Dr. Pepper classic isn’t just for women. It’s for proud cougars who wear their identity on t-shirts. It’s also apparently for control freaks, momma’s boys and canine wingmen, all of whom look quite dashing in red. And, in case you’re wondering, the “I’m a Pepper” shirt that shows up at the end is an homage to a 1970s TV campaign of the same name.

The obvious complaint is that the “one of a kind” individuals in the spot are all wearing the same t-shirt, an observation that skeptical millennials are sure to point out upon seeing the ad. Well, Dr. Pepper has them covered, because viewers can actually purchase customized “I’m a (declaration)” shirts from Dr. Pepper’s website. I wonder if “I’m a Coke loyalist” or “I’d like to teach the world to sing” will fly with the powers that be. Also, for you social media devotees, Dr. Pepper’s promoted #ImA hashtag is currently trending nationwide on Twitter. Credits, and an animated new spot from Deutsch (this time for Diet Dr. Pepper) follow after the jump.

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Thursday Odds and Ends

 

-Heavy metal vet/horror director Rob Zombie shifts gears, sort of, and directs a Euro RSCG-created spot for Woolite. This ain’t your mother’s detergent ad. link

-DDB Milan alum Ricard Valero has joined BBDO San Francisco as ACD.

-Google’s denying that it gave President Obama special access to a new advertising program. link

-Former Energy BBDO SVP/GCD Frank Dattalo joined Deutsch LA in a similar role. link

-Former Mindshare exec Robert Cross joined Digitas as SVP of media and will lead the agency’s digital media planning for Kraft North America.

-R/GA has unveiled a new tech blog. link

-OgilvyAction promoted Hugh Boyle to global digital director. link

-If you haven’t seen Samuel L. Jackson read Go the F*ck to Sleep by now, here’s what you’re missing. link