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Posts Tagged ‘Frank Ocean’

Tuesday Odds and Ends

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-Birmingham, AL-based full-service agency Luckie & Company has been named agency of record for outdoor cooking brand, Char-Broil. Luckie will now handle the usual AOR duties including brand strategy, creative, traditional and digital media placement, as well as mobile and social media marketing.

–Converse, with the help of NYC-based creative agency Cornerstone, has launched the next track in its ongoing Three Artists, One Song series. This time around,  the participants include The Clash’s Mick Jones and Paul Simonon along with Frank Ocean and Diplo. Cornerstone initially launched the 3A1S program back in 2008. Behind-the-scenes clip here and you can listen to the track here.

-Bi-coastal production company Tool has promoted senior interactive developer Vincent Toscano to the role of tech manager while adding senior interactive developer Simon Lindsay to its roster. link

-The Clio Awards has expanded its franchise with the addition of Clio Music, which honors creative excellence in music marketing/advertising. The call for online entries kicks off today and the Clio Music winners will be announced at the Clios itself on Oct. 1 in NYC. link

-Marketing communications post-production association AICE will induct the late John Palestrini into its Hall of Fame during the AICE Awards on May 15 in New York.

-Above, we have a teaser image for the new headquarters of Ft. Lauderdale-based agency Zimmerman, which will unveil its new South Florida space as part of its “Zimmerman 3.0″ campaign on March 28.

 

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W+K Kickstarts Dodge Dart

W+K’s line of Dodge ads appeals to consumers with a distinct voice that separates the brand from most  auto manufacturers hawking new models. By now, we all know the recipe: frenetic cuts, clean white text, VO that tries too hard to be cool, and the loop from “No Church in the Wild.” The commercials run so often,  you almost forget that the song used to belong to Jay, Ye, and Frank Ocean. I doubt any of them drive Dodge Darts.

But for those of us who want to drive Dodge Darts, the latest spot, titled “How to Change Buying Cars Forever,” details a clever crowdfunding pitch meant to make new cars a little more affordable. Interested buyers can design their own Dart online and set a funding goal for family and friends who want to purchase individual parts as gifts. Mom and Dad get the steering wheel, your brother covers the leather seats, etc.

And if you’re getting married, the Dodge Dart Registry throws a nice wrench in the department store marital registry monopoly. Nobody wants a new toaster. Credits after the jump.

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