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Posts Tagged ‘Fred Armisen’

W+K NY Taps Fred Armisen in Latest for Heineken

You can hardly blame people for not wanting to participate in Heineken’s latest “social experiment” for the brand’s “Routine Interruptions” campaign.

The spot, by W+K New York, sees Fred Armisen anonymously call a payphone and ask whoever picks up to come across the street. Of the thousands called, only five obliged the request, and those who did joined Armisen onstate at The Comedy Cellar (the New York City comedy club most well known from its inclusion in FX’s Louie). It’s a strange approach, but makes a little more sense in the context of Heineken’s “Routine Interruptions” series, which attempts to pull city dwellers out of their usual routines for an adventurous night. Still, the 90 second spot doesn’t do a lot to sell Heineken, as if it weren’t for the logo at the end there would be nothing to tie it to the brand.

“We believe that it’s not just by shouting loud and clear the brand name or brand image that you are going to get consumer engagement,” Heineken USA Chief Marketing Officer Nuno Teles told AdAge. “It’s far more important to share the brand point of view and to engage the consumer through the content.”

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Fred Armisen Hugs Bruce Willis for Honda, RPA

Since few would argue that the commercials were more interesting than the game last night, chances are you saw RPA’s “Hugfest” spot, featuring Bruce Willis and SNL-alum/Portlandia star Fred Armisen.

The simple, straightforward spot features Willis urging viewers to hug those around them that they care about — “the people that matter to you, matter to us” — as a way of emphasizing Honda’s commitment to safety. Armisen then appears and hugs Willis for the duration of the 60 second spot.

“Our simple, yet engaging, big-game spot is intended to highlight not only Honda’s deep concern for the safety of our customers, but the actual industry-leading crash test results that back up our commitment,” explained Mike Accavitti, senior vice president of auto operations at American Honda Motor Co., Inc.

The campaign extends beyond the big game spot, with a large social media component utilizing the hashtag #hugfest. During the Super Bowl, Honda posted “real-time video reactions from Willis about events such as penalties, fumbles and referee calls on the brand’s @Honda Twitter feed.” Immediately after the spot aired, Honda encouraged viewers to send virtual hugs (actually Willis hugging the camera) to loved ones who they couldn’t be near during the big game. Today, Honda is collecting hugs via Twitter by asking people “to send a picture or Vine of their hug with the hash tag #hugfest.” Bruce Willis will then respond with a “meme appraisal of the hug.” Additionally, Honda will have a homepage takeovers at MSN and ESPN, where a 30-second spot “How to Hug” video featuring Willis and Armisen will greet visitors to the sites. You can view “How to Hug,” along with credits after the jump. Read more

Portland Mayoral Candidate Releases ‘Portlandia’-Themed Political Ad

From Portland-based prodco Mmmmm Society comes “Put a Job On It,” a new political ad for Portland mayoral candidate, Eileen Brady.

As fans of IFC’s breakout hit Portlandia will note, the spot borrows heavily from the style and tone of the satirical TV show, with Brady walking optimistically down the streets of the Rose City accompanied by younger-looking facsimiles of comedic stars Fred Armisen and Carrie Brownstein. It seems that while the dream of the 90s may be alive in the hipster haven of the Northwest, young professionals who move to the city for its vegan-friendly, craft brewery heavy, bicycle-loving environs are being devastated by a difficult job market. Yes, there are only so many Fair Trade coffee houses in the city that need tattooed, Sleater-Kinney fanatic barisitas. So, the Brady campaign is focusing on job creation, borrowing its title from one of Portlandia’s most-beloved skits, “Put a Bird on It.”

According to a press release, the spot was produced as a donation in association with members of Portland’s thriving film and television industry. Of course it was. Brady says in a statement, “I’m honored to have been supported by the incredible talents of Mmmmm Society’s Michele Carnes Ellis and an amazing team…assembled on a collaboration with my campaign team. Their creativity was only matched by their professionalism, dedication and attention to detail.” Well, we’ll see what percentage of the bohemian vote she receives come election time, when Brady will face off against 22 other quirky, eccentric candidates. Seriously, Portland. What the hell. Credits after the jump.

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So, This is What Life at W+K is Like

We’ll have to start getting into Portlandia, the IFC show starring Sleater-Kinney alum Carrie Brownstein and SNL‘s Fred Armisen, after watching this clip that’s been making the rounds the last few days. It features Brownstein’s character, Julia, getting a taste of what agency life is like (fairly accurate, no?) during her first day at Wieden + Kennedy, which of course is based in Portland. Interestingly enough, according to W+K London’s blog, Brownstein actually was once employed at the agency’s HQ so it all makes perfect sense and is pretty funny to boot. Enjoy.