TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Gary Ward’

Nissan Wants You to Open ‘The Briefcase’

Nissan’s new online initiative “The Briefcase” courtesy of TBWA\Chiat\Day LA features a high octane car chase (starring the new 2014 Nissan Rogue) ending in a click through to a contest offering contestants the chance to win one of three 2014 Rogues.

The video opens with a man getting in a hired car for his usual commute home from work. When a motorcycle pulls up and hands off a briefcase to the driver, however, all hell breaks loose. Soon everyone seems to be after the Rogue, including a helicopter that attempts to land on the car. In the end, they run into a blockade and a man shouts “Open the briefcase,” at which time viewers are prompted to click on a link to open it. This link clicks through to the contest on Nissan’s Facebook page. It’s a clever, interactive way to lead viewers to the contest, even if the video is a little over the top. Fans of the brand should enjoy having a background story going into the contest, where they can enter once per day, or more if they share information about the contest via email or social media — a pretty good way to incentivise sharing.

The contest begins today and runs through February 13th at 11:59 PM. You can enter the contest here for your chance to win a 2014 Nissan Rogue. Credits after the jump.

Read more

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!

Let’s Wind Down the Day with a Brutal Film Festival Promo from RPA & Tool, Shall We?

As the opening moments states, viewer discretion is advised with this lengthy promo from RPA and Tool, who for the fourth year in a row are teaming up to hype the Newport Beach Film Festival. If you haven’t seen Corbin’s Bernsen‘s epic, award-winning (ok, not really) The Dentist saga or better yet The Marathon Man, consider this clip called “Mandible” the Cliff’s Notes version.

Again, this is not for the squeamish (though as a horror fan it’s not all that shocking; as a guy who’s got a dentist appointment next week, that’s another story), but in a statement regarding “Mandible,” RPA creative director Scott McDonald says, “We wanted to demonstrate the power of film by taking audiences to a heightened state of emotion and then pulling them back to reality, reminding them that they’re watching particles of light on a screen.” Perhaps what we’re seeing is how RPA felt during the recent Honda review, but who knows, they came out of it pretty OK and so will you. The Newport Beach Film Festival begins April 25 and runs through May 2. Enjoy the show, kids. Credits after the jump.

Read more

Mono and Spike Lee Insist MSNBC Viewers ‘Lean Forward’

Though this spot from Mono directed by Spike Lee says, well, nothing about in particular about MSNBC, it does a great job of tugging at viewers heartstrings here in the good ol’ “United States of Come As You Are” as they put it. When you think of MSNBC, doesn’t your mind immediately conjure up images of John F. Kennedy, gay marriage and bull-riding?

If you answered no, you’re probably not alone. That being said, the only time you’ll see this ad is either when you’re already tuned into MSNBC or another one of NBC’s affiliates. Really, it will mostly serve as reassurance that the channel you’re viewing is tangentially related to the cultural forces responsible for shaping this country. Also, as is the case with most of Spike Lee’s directing for television, it’s really pretty to look at.

Another new spot from Lee for the cable network does a similar thing, using the channel’s reporting of current events as a reflection of human understanding of social progress. Or, people are afraid of what they don’t understand, so good thing MSNBC’s there to make interpret newsworthy phenomena to the frightened American public.

But, again, the spot’s easy on the eyes, and it’s easy to forget that it’s for the third most watched cable news network in the country. (Fox News just marked its 100 consecutive month at number one by the way). Credits after the jump.

Read more