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Posts Tagged ‘Geoff Edwards’

DOJO and John Legend Go Behind the Music

To repeat the popular Mark Twain misquote, “Rumors of my death have been greatly exaggerated.”

We’re not sure why San Francisco’s DOJO didn’t respond to any of our requests for information on last month’s rumor that it would soon be closing its doors or why its listed phone number stopped working, but the agency certainly appears to be operating normally: today we received two new campaigns for client Sound United’s audio brands Definitive Technology and Polk Audio.

First we have John Legend sounding “so real” in two…no three…no four…places at once:

After the jump, three spots for Polk.

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We Hear: DOJO San Francisco Closing Shop

DOJO agency

We’ve received several tips over the past week or so about San Francisco agency DOJO.

First, we heard that former GS&P account lead Marty Wenzell, who joined DOJO  in July 2012 and most recently held the president/MD title, was out. Then we heard that the agency — founded in 2009 by veterans of SF shop Fancy — would cease to exist at the end of this month.

Way back in January, we did confirm that Chris Masse, the DOJO art director turned creative director, had departed.

We didn’t hear much more from the shop until last week, when we got our first tips about Wenzell. We reached out to the agency’s contact email but received no response — and yesterday the listed phone number stopped working.

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Masse Out at DOJO

chrismasseIn case you don’t know the name Chris Masse, he was employee #1 at San Francisco-based shop DOJO, originally joining as art director in 2009 before moving up the ranks to creative director at the agency. Well, now it appears that he’s on the freelance circuit as a CD/AD, working on several campaigns for Logitech, LG and Activision among other DOJO clients. Prior to joining DOJO, Masse worked in a similar role at the likes of Fancy with the former’s agency founders, Geoff Edwards and Mauro Alencar.

DOJO Picks Up Trend Micro Biz

With new president Marty Wenzell in tow, Geoff Edwards and Mauro Alencar‘s San Francisco shop DOJO has been tapped as an agency partner for fellow Bay Area outfit, Trend Micro. If you haven’t heard of the latter, Cupertino, CA-based company, TM fancies itself “a global leader in antivirus cloud computing security.”

While tipsters were telling us that DOJO picked up global AOR duties for Trend Micro, a spokesperson for the latter clarifies things, telling us, “Not global AOR. We have retained them to lead our consumer division advertising efforts that, while primarily to be used in the US, may also be used by other regions.” According to the DOJO camp, which won the TM biz following a review, consumer-facing work for the brand will launch this month including digital films, display, social and web support.

Prior to DOJO, Trend Micro worked with the likes of Ogilvy and Leo Burnett.

Friday Morning Stir

-Geoff Edwards and Mauro Alencar of DOJO are dabbling in iOS game development. link

-Nike wants to sell off Umbro. link

-Del Campo Nazca Saatchi & Saatchi’s clever work for Andes beer continues (above).

-TBWA is infiltrating airports for its global “What If_” campaign for Nissan. link

-R/GA CCO Nick Law says it won’t be too long before the agency opens up shop in Sydney. link

 

 

Brooks Day Takes West Coast Biz Dev Gig at Razorfish

It seems like it’s been a while since we’ve heard about a notable Razorfish appointment (Patrick Hounsell‘s hiring in January is the last thing that comes to mind), but the Publicis-owned agency has now welcomed a new director of business development for its West Coast operations by the name of Brooks Day. Who’s that, you ask? Well, Day arrives from San Francisco-based online video/technology firm Clikthrough, where he spent two years as partner and executive director, business development. Prior to Clikthrough, Day worked as senior manager, biz dev at local shop Fancy, which if you may remember was once home to creative directors Geoff Edwards and Mauro Alencar.

Anyhow, back to Day. In his new gig at Razorfish, the exec will remain in SF but, as his title implies, will oversee all West Coast new biz activity for the Seattle, Portland and Los Angeles offices as well. Tipsters tell us that he will report to Razorfish’s SVP of business development, Wes Breyfogle, who’s based in Austin.

As long as we catching you up on Razorfish, on the creative front, the agency recently brought on Organic alum Sam Cannon as ECD in the Central region and Pierre Odendaal as CD in the East.

Edwards/Alencar’s Dojo Hires Thais Lyro

Thais Lyro, previously director of user experience at Pereira & O’Dell, has made a lateral move to DOJO San Francisco. Surprisingly, the fairly new Dojo has never had a director of user experience so this should be an interesting experiment for all parties involved.

Geoff Edwards, the San Fran-based shop’s partner/co-ECD,  had this to say: “Thais is a tireless problem solver, with a proven track-record of success.” Edwards’ partner and co-ECD/partner Mauro Alencar, who left Fancy along with Edwards last year, adds, “It’s her passion for creating something new and unique that works, that brought her to our attention, and we couldn’t be more excited to have her on board.”

As far as we know, Dojo has really only launched one successful campaign for LG dLite, and that’s pretty much it. Not sure I would have made the jump, but it appears that Lyro is pretty excited about the move (read: she probably got a big salary boost), stating, “Being at Pereira & O’Dell was a great experience for me.  Having helped build the agency from nothing to over 70 people in less than two years, I felt the time was right to move on and help the next exciting new agency achieve the same whirlwind of success and growth.”