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Posts Tagged ‘George Clooney’

New Nespresso Campaign Relies on Combined Star Power of Clooney, Damon

McCann and Lowe have put together a new global integrated campaign for Nestle’s espresso line Nespresso featuring good pals/Oceans Eleven co-stars George Clooney and Matt Damon.

The new spots follow in the footsteps of the eight part, award-winning campaign with George Clooney, who’s been the face of Nespresso–especially outside of the U.S.–since 2006. In this latest effort, “Nespresso: In the Name of Pleasure,” (featured above), Clooney is snubbed by an attractive female, which is supposed to be funny because he’s George Clooney. In the cheesy, not surprising “twist,” the woman tells a crowd “George Clooney’s inside,” causing a stampede.

In the shorter complement to the main Nespresso “Pleasure” ad, Clooney runs into his Hollywood colleague and informs everyone of the latter’s presence, causing a similar stampede. If you like the gimmick, or love the talent enough not to care either way, you’ll fall for it. Otherwise, you may be wondering what the appeal is (like me). Check out the Damon follow-up as well as credits after the jump. Read more

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Digital Spacewalk Brings ‘Gravity’ Down to Earth

Screen shot 2013-09-25 at 12.15.07 PM

The new space thriller, Gravity, from Alfonso Cuarón, who helmed Children of Men and one of those Harry Potter films among others, hits theaters in less than two weeks. You’ve probably seen trailers for Gravity on TV with George Clooney and Sandra Bullock floating around space as classical music plays.  It’s an unusual premise for a movie, and even though Cuarón is a brilliant director, one can understand how studios might be worried about box office sales. So, to generate some buzz for the film, production company B-Reel has launched an interactive website that digitally illustrates the experience of floating around space.

The site holds brief appeal – exploring a simulation of space can get boring after a few minutes of scrolling and listening to the eerie loop of someone panting – which is the point. Floating around knowing you’d be lost forever looking at blackness sounds tremendously boring and tremendously frightening. Of course, Cuarón (I hope) will focus on the threat of that boredom, so his space thriller is, you know, thrilling. But if you’re an astronomy geek or interested film buff, the spacewalk and links to the movie trailers should be enough fun until October 4.

Tuesday Morning Stir

-Steelers fans, rejoice. The “Terrible Towel” will take center stage in the next phase of ESPN’s brand campaign. link

-Digital agency Sensis moved to its new L.A. headquarters. link

-Hearst-owned digital shop iCrossing hired Amazon alum Doug Bryan as VP, analytics.

-It looks like some ATTIK creatives are having a little fun at George Clooney‘s expense (above). link

-Delicious has relaunched. link

 

Martini’s Cool New Spot

I love the new George Clooney Martini ad. Momentum did a great job with this one. It’s funny and witty. And making the drink and logo the only thing in color in the spot really highlights the brand.