Talk about a weird arrangement. Sources tell us that even though Verizon Wireless basically shifted most of its account over to McGarryBowen last year including small business, the telecom giant was still interested in seeing what its former agency, McCann NY, was capable of producing for the aforementioned category. The end result is this launch spot that stars an entrepreneurial young lady named Susie and showcases Verizon’s suite of small business tools. From what we hear, the brand dug it. See if you agree. Credits after the jump…
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Kids: is there anything more annoying? Always asking their stupid questions and making those terrible shrieking sounds, isn’t it about time that they can just watch SpongeBob SquarePants 24/7 and never bother you for anything again? Enter Verizon’s FiOS network and this spot from McCann NY. With one network, your kids can shut up for hours whether they’re watching TV, your laptop, or you cell phone.
Okay, so you might not leave your kids alone with your laptop or your cellphone all of time time for fear that they might break or lick your electronic devices. But, Verizon’s FiOS does run on a fiber-optic network, making it the first integrated network geared towards home use to do so. More importantly, when has Comcast’s ads featured something as cool as a house that transforms into a doctor’s office that transforms into a car in seemingly one take?
While it’s not available everywhere, FiOS has steadily climbed to over three-million television and internet subscribers nationwide. This sleek campaign tells us that Verizon wants to make a big push with its network this holiday season, continuing to expand its coverage and targeting new demographics. We should also note that this ad is much more entertaining than having to sit through an entire Transformers movie, Megan Fox‘s presence notwithstanding.
Credits and another spot after the jump.