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Posts Tagged ‘George W. Bush’

GSD&M Brings Back ‘Aim High’ for the Air Force

GSD&M has a new campaign for the Air Force, bringing back the slogan “Aim High,” after a fifteen year absence.

The campaign, entitled “American Airmen,” launched Monday with two spots and a website. In “New Frontiers,” Airforce Chief of Staff General Mark A. Welsh III becomes the first Air Force general to be featured in an advertisement. The 30-second spot seeks to inspire with a celebration of technological innovation from the Air Force, such as breaking the sound barrier, and space exploration. “America’s Future,” meanwhile, draws on U.S. Air Force Academy commencement speeches from former Presidents John F. Kennedy, Ronald Reagan, Bill Clinton and George W. Bush.

The campaign also includes online video content entitled “Barrier Breakers’ hosted on the Air Force website, and a multi-platform digital media buy, which will make the Air Force the first military branch to partner with PlayStation via a link on the PlayStation store menu. It will also make use of mobile advertising platform TapJoy and Spotify, where “users will view ‘Barrier Breakers’ video content while a custom playlist generator suggests music based on their current selections.”

The campaign arrives as the Air Force faces bad publicity for its decision to deny reenlistment to an atheist airman for refusing to sign an oath including the phrase “So help me God.” Read more

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Speedo Bros Down With Ryan Lochte

Getting Olympian Ryan Lochte as your brand’s spokesperson has its obvious upsides. He’s young, attractive, and has the same kind of all-American “charm” that landed George W. Bush in the White House.

Unfortunately, a spokesperson is also technically required to speak, and words are something that Lochte has demonstrated his inability with time and time again on national television. So, Speedo and LBi subsidiary Syprup decided to play into Lochte’s lack of skill with the English language in the above spot, “The Art of Jeah.” To an insanely gullible person, Lochte is actually quite poignant if you interpret his butchering of “yeah” to mean statements about the Dow Jones Industrial Average, chess, or his plans on how Obama should approach the Syrian conflict should he wish to be re-elected come October.

The spot also advertises Speedo’s “Pace Club,” a microsite where interested parties can follow their favorite swimmers in blog posts and tweets. Looks like it’s been fairly dormant since February, but what better time to market a failure than when the subject is once again newsworthy? Oh, and for the record, two hours ago Lochte tweeted at swimsuit model Niki Ghaziangolden balls hahaha.” You’ve made your country proud, Ryan.