PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Posts Tagged ‘Gisele Campos’

F/Nazca Saatchi & Saatchi Plays with Food for Electrolux

In this spot created by Saatchi & Saatchi’s Brazilian office to promote client Electrolux’s new refrigerator, things blow up. Slowly.

The idea is that the fridge can help Brazilians eat better via “product differentiators, such as the applications Vida Saudável (Healthy Living) and Livro de Receitas (Cookbook).”

While the spot doesn’t quite explain how the refrigerator’s interactive screen will empower us to minimize our sugar cravings and convince us to eat more leafy greens, it does look cool in a late-90′s action movie sort of way.

The campaign will also include magazine inserts and other placements.

Read more

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

F/Nazca Saatchi & Saatchi Throws Underwater Party for Skol Beats Senses

F/Nazca Saatchi & Saatchi has launched a new campaign promoting Skol’s new Beats Senses beer.

At the center of the campaign is a broadcast spot crafted as an homage to Skol’s blue bottle. The ad shows a bizarre, surreal party, shot entirely underwater. (There is a shark on a leash. Repeat: There is a shark on leash.) To accomplish the unique look of the spot, F/Nazca Saatchi & Saatchi and PBA Cinema/Produtora Associados used “strategically located divers for each actor to provide them with oxygen – invisible to the eye in the finished film.” The results are pretty unique, and well worth a look. The spot debuted, in both 30 and 60-second versions, on cable and broadcast on October 23rd and the campaign also features digital initiatives. Read more

F/Nazca Saatchi & Saatchi Gets Sentimental for Electrolux

Well, Mother’s Day may have been over two weeks ago, but apparently May is Mother’s Month now (who knew?) so technically F/Nazca Saatchi & Saatchi isn’t late to the party with their maternally sentimental spot for Electrolux, entitled “Best Mother’s Day Present.”

The 2:30 spot tells the story of a daughter leaving São Paulo for college on Mother’s Day, and the sentimental surprise she received on her flight, causing the airline to make an exception to its menu. F/Nazca Saatchi & Saatchi reverse the traditional role of mothers receiving gifts on their day, ending with the message “Because being a mom is the best Mother’s Day present.” Be warned that, if you’re the kind of person who is strongly affected by this kind of thing, the emotional spot may make you shed a few tears at work, so you just might want to wait until the week is officially over to check it out. Stick around for credits after the jump. Read more

You Should Probably Be Rolling on Molly When Watching These New Skol Ads

What the hell?

Well, credit Brazilian-based F/Nazca Saatchi & Saatchi for truly capturing that disorienting mix of horniness and fearfulness that comes with doing a bunch of drugs and then grinding up on a bunch of weirdos for a few hours. A new campaign for African and South American beer brand Skol (not to be confused with American chewing tobacco brand Skoal, which is still around apparently) advertises ‘The Summer Beats Festival,’ a series of 20 parties/concerts around Brazil that features the country’s best DJs.

What’s the appeal, your uncultured ‘Merican self might ask? Well, rumor has it that if you get fucked up enough and dance harder than anyone else, there’s a strong likelihood that you’ll have sex with a girl wearing a tiger mask, a guy wearing a rabbit mask, or (jackpot!) both at the same time. That certainly sounds fun, doesn’t it?

A collection of shorter sports promises that after your wild night of substance abuse and terrifying lovemaking, you get to relax on one of Brazil’s many gorgeous beaches, which may or may not be filled with floating piles of garbage. Then, of course, it’s out again for another night of intermittent bouts of crying and psychotic screaming. Woo! Two more spots, and credits, follow after the jump.

Read more

F/Nazca Saatchi & Saatchi Spreads ‘Kitchen Kindness’ for Electrolux Brasil

Earlier this month, Sao Paulo-based F/Nazca Saatchi & Saatchi launched their “Electrolux Kindness Kitchen” campaign for Electrolux Brasil, which filled some of their appliances with food for those who want to do good this Christmas.

Here’s how it works: During this month, “when a consumer buys any of the ‘full’ products, he or she will receive the household appliance at home and Electrolux will donate all the food to those in need.” It’s a pretty simple way to do some holiday philanthropy, and one that can make a world of difference to a family in need. The campaign was designed to give back to the community and highlight “the company’s social positioning in the country.” It includes the above online film, as well as display ads, a hot site, and social media. This campaign’s focus on digital was nothing new for Electrolux, who invested 10% of the company’s communication budget on digital this year — making it the environment they invested in the most.

The video explains the genesis of the campaign, linking it to all manner of small kindnesses, and offers a brief explanation of how it works. It does a good job of introducing the idea behind the campaign and prompting viewers to further action, such as visiting the campaign site.

“Electrolux Kindness Kitchen” is a refreshingly philanthropic campaign, and it gives people a compelling reason to buy a new appliance during the holiday season. More companies should engage in this kind of community action, during December or otherwise. Credits after the jump. Read more

F/Nazca Saatchi & Saatchi Launches Erroneously Named ‘Stay Apes’ Campaign for Operation Smile

Sao Paulo-based F/Nazca Saatchi & Saatchi’s new integrated campaign for NGO Operation Smiles, “Stay Apes,” reminds us that “the act of sharing is what helped us evolve as a species.”

Operation Smile has worked in Brazil since 1997 and performed reconstructive surgery for cleft lip on over 5,600 needy children. But now, the org depends exclusively on local contributions and has apparently fallen on hard times.

That’s where “Stay Apes” comes in. F/Nazca Saatchi & Saatchi executive creative director Eduardo Lima hopes the effort will “remind people, especially non-donors, that the act of sharing is what helped us evolve as a species and should never be ignored.”

The spot was inspired by a Duke University study exploring the ancestral nature of empathy. It shows a monkey deciding to share its food with another monkey that it has never met before. Text saying “We were once all apes. Those were the days.” pops up, before directing viewers to give to NGO Operation Smile.

It’s an interesting approach to promote the act of sharing. There is one major flaw with the title of the spot, however: monkeys are not apes. We get it, though. “Stay primates” just doesn’t have the same ring to it. Credits after the jump.

Read more