We’ve been told by those in the know that this new effort from McGarryBowen NY for Verizon called “Powerful Answers” actually marks the wireless carrier’s first ever corporate branding campaign. Set to the sounds of legendary composer Philip Glass, Verizon veers from the usual Wireless and/or FiOS promotion to, according to parties involved, “showcase tech solutions that no one knew they did.” As you can see in the spot directed by Park Pictures’ Lance Acord above as well as the anthem clip below, some Verizon folks are lab rats whose tech prowess translates into solutions for medical emergencies just as easily as they could the classroom. We didn’t know there was side to them, but hey, you learn something new every day. Exhaustive list of credits after the jump.

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Yesterday, we received a memo sent by Gordon Bowen that announced the promotion of Brandon Cooke, who has spent the last two-plus years at McGarryBowen as director of business development in the New York office. Well, it looks like Cooke’s title just got a little fancier as he will now serve as managing director, global business development. Here, let ol’ Gordon explain and read the rest of the memo after the jump:

“As we expand our global network with the opening of the London and Dusseldorf mcgarrybowen offices–with more to come–we are making an important change in how we approach New Business development. While each mcgarrybowen office will continue to have their own New Business lead, we are pleased to announce that Brandon Cooke will now be responsible for global new business development for prospective clients whose business requires multiple offices from the mcgarrybowen network working in concert. Effective today, I am proud to announce a new title for Brandon Cooke, which is Managing Director, Global Business Development. Brandon will report directly to me in this new position.

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McGarryBowen tapped the seemingly workaholic folks at Psyop (and Smuggler, lest we forget) to develop the animation in this pop-up book spot for JP Morgan Chase, the financial firm that received a nice $25 billion bailout back in ’08 and insisted it was putting the cash to good use.

In this piece, which makes us want to revisit Inception for some reason, JPMorgan Chase gloats about how many homes and small businesses it’s saved since 2009 while increasing the company’s lending commitment by $10,000,000,000 (yes, we believe we have all those 0′s right) and giving businesses an opportunity for a second review.

It’s a nifty visual piece, but will anything Psyop produces measure up to “Happiness Factory?” We’ll let you be the judge. Credits after the jump.

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