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Posts Tagged ‘Grey’

Grey SF, Norton ‘Boldly Go’ Over the Top

Grey San Francisco has created a new rebranding campaign for Norton that demonstrates a certain flair for the dramatic.

The anthem ad at the center of the campaign features lines like “The boldest gift has yet to be given,” “The boldest file has yet to be downloaded, without a second thought” and “The boldest life is out there.” At its conclusion, the spot advises, “Go boldly and you will find bliss.”

To us, this message translates as: “Go ahead and download that torrent; your antivirus software can handle it.”

Our protagonist–presumably so excited by Norton’s software that he can’t contain himself–proceeds to triumphantly rip off his own shirt. Maybe it was the confidence that came from knowing that his photo folders are safe…even if they’re not on the cloud.

Digital ads will appear on CBS News, CNN, Forbes and YouTube, with print ads planned for The Wall Street Journal and Forbes.

We’ve got credits after the jump. Read more

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E*Trade’s Media Goes to WPP Without a Review

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Looks like we have a pattern here: E*Trade has moved its media from Spark Communications to WPP…without completing a traditional review.

Before the change, Publicis/Starcom property Spark handled media for E*Trade for more than five years.

In case you don’t recall, the company also failed to complete its creative review in 2013 when it signed with Ogilvy (Grey, responsible for those baby spots that still define the brand in the minds of so many, resigned the account before the non-review). That change happened shortly after the arrival of CMO Liza Landsman, so we may have found our story’s villain or hero, depending on one’s perspective.

The account will be handled across the WPP team as part of a consolidation strategy that E*Trade believes will help it make more from less. In possibly maybe related news, MediaPost reports that E*Trade’s ad/marketing budget decreased by 22% last year.

Post-Grey Mike’s Hard Lemonade Shopping for Agencies

You already knew that Mike’s Hard Lemonade dropped Grey as its agency last year–but this week brings word that the company’s shopping around on a project-by-project basis.

While Mike’s changed its logo and packaging, this 15th anniversary spot by independent Chicago agency Tris3ct leads us to think it’s not looking to tweak the message too hard:

In other strategery news, Mike’s has given up on TV altogether in the interest of facilitating that digital “two-way conversation” with its target audience.

(We’re still not quite sure who the members of that target audience might be.)

The brand has yet to pledge loyalty to any single agency, so its business is up for grabs. Here’s another Tris3ct spot from last summer promoting the “Shandy” fruit beer:

Read more

This Week on the mediabistro.com Job Board: Woods Witt Dealy & Sons, Grey, Modea

This week, Woods Witt Dealy & Sons is looking for a senior digital art director, and Grey is on the hunt for a media supervisor in its San Francisco office. Modea is seeking a senior copywriter, and Heartbeat Ideas is hiring a presentation designer. Get the details on these gigs and more below, and find additional just-posted opportunities on mediabistro.com.

For more job listings, go to the Mediabistro job board, and to post a job, visit our employer page. For real-time openings and employment news, follow @MBJobPost.

DIRECTV MRV Will Destroy Your Walls

This DIRECTV spot from Grey NYC aired during the World Series, and I’ve gotta say, I actually dig it. Granted, if commercials were real, I’d totally sue if shit was flying through my walls. However, if this technology worked for my porn channels, I wouldn’t mind if stuff erm, ya, nevermind.

TiVo already uses this technology, but I guess by giving it an acronym like “MRV” (Multi-Room Viewing), the satellite brand thinks that they’re doing something first. Whatever. The commercial’s cool, so I kinda don’t care.