-As part of a “rebalancing of resources,” Salesforce has had to cut “fewer than 100″ Radian6 staffers. link

-Facebook employees: Now $5.2 billion richer. link

-L.A.-base production company MTh signed commercial director Guillaume de Fontenay (helluva name) to its roster.

-TED has launched its third “Ads Worth Spreading” initiative. link

-Culver City, CA-based prodco ParanoidUS signed director John X Carey for U.S. commercial representation.

-”Movie discovery platform” Moviepilot launched a new social media agency focused on movie and TV marketing. link

-Can a mixologist work his magic in zero gravity? Stoli and Rokkan find out (above).

-One more prodco signing? Why not. Bicoastal/London-based Park Pictures has signed writer/director Tom McCarthy for commercial representation.

-Mother nabbed the Beck’s global account. link

-Despite getting nixed yet again, McCann’s “Pure Michigan” campaign is still winning awards. link

-Guillaume de Fontenay joined Los Angeles-based prodco Hello! for U.S. commercial representation. link

-TBWA\ Digital Arts in Berlin developed a new web service to manage campaigns on social platforms called unloqable. link

-72andSunny developed a Facebook app for K-Swiss. link