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Posts Tagged ‘Guy Ritchie’

David Beckham Stars in New Haig Club Whisky Ad by adam&eveDDB

David Beckham is certainly no stranger to advertising, but as far as we’re aware this is the first time the former soccer superstar has appeared in an ad for booze.

Beckham stars in the new spot from adam&eveDDB for Haig Club Whisky, which was directed by Guy Ritchie. The ad sees Beckham partying it up at a remote estate in the Scottish highland — the kind of swanky real estate its fair to assume he and wife Victoria Beckham actually own — after meeting up with a group of friends. Beckham doesn’t speak in the ad (there’s no dialogue, actually) but he’s still the focus of attention, with Ritchie mostly keeping the camera focused on the star in the well-shot ad.

Update: A helpful commenter pointed to a tweet by adam&eveDDB claiming credit for the spot.

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Jaguar Goes Across the Pond for Villains

Ben Kingsley, Mark Strong, and Tom Hiddleston are all really good British actors who are being repurposed as vague villains- and possible paid one million dollars, pinky to corner of mouth – by Jaguar for a glitzy Super Bowl ad campaign that features tuxedos, cliches, and the sexy F-Type Coupe.

“Rendezvous: The Set Up” offers viewers a 30-second teaser featuring only Sir Kingsley. He says things like, “So they’re coming… [dramatic pause] all the usual suspects.” Corny if you think about it too much, but there’s some in-the-moment fun to be had when an Oscar winner brings his talents down to the genre commercial world. The spot is directed by Tom Hooper, who won Best Director for The King’s Speech, but it feels like anyone who’s watched Bad Boys II could’ve done this job. I guess Guy Ritchie was busy. Regardless, it’s a very British production for Jaguar USA and the Super Bowl ad push. Spark44, Jaguar’s in-house agency, handled creative duties for “British Villains,” which could go down as the straightforward title of the year.

 

Lock, Stock, Beckham Running in Underwear

To be clear, the latest H&M commercial may be directed by Guy Ritchie, but it is not a short film. There’s no Jason Statham, no double crosses, and no bare-knuckle boxing. There is, however, David Beckham running through Beverly Hills in his boxer briefs to promote his new line of underwear.

As one female friend told me, the ad “features Beckham just the way I like him: running, mostly naked, and silent.”

Marc Atlan Design, Inc. and H&M probably overpaid to team up Ritchie and Beckham, but the spot is slick enough to make ladies swoon, and in turn, smart enough to make guys want to buy $15 boxers so they can also make ladies swoon. They just won’t have millions of dollars, lots of tattoos, perfect hair, and fixated close-up butt shots. The over/under on a ridiculously large H&M Beckham billboard popping up near Penn Station is three weeks.

The Youtube version of the ad has already racked up 150,000 views in one day. One goof worth pointing out for the IMDB page of this short film: can a bulldog really lock the door to the Beckham mansion? Keep digging, Watson.

Tuesday Odds and Ends

-For some end of day fun, let’s go behind the scenes of 72andSunny’s epic spot promoting Activision’s Call of Duty: Black Ops 2 in a clip (above) that features commentary from 72 CEO Glenn Cole, Activision CEO Eric Hirshberg, director Guy Ritchie and those YouTube sensations.

-Samsung’s Facebook ad buy for the Galaxy S III appears to have paid off in spades. link

-James Lima, founder/creative director of L.A.-based prodco/design studio, Shiny New TV, has designed the first-ever (and free) official iPad app for fashion house, Prada. link

- Bicoastal/London-based Park Pictures signed director/designer/photographer Vincent Haycock to its roster for U.S. commercial representation.

-So, how can agencies “hack culture for brand insights?” link

-Oh, snap. W+K intercepted Oreo’s upcoming Super Bowl spot from Draftfcb, though the latter will remain the brand’s AOR. link

-Apple’s map debacle has led to another head rolling. link

-Sorry, Dunkin Donuts, you can’t trademark the phrase, “Best Coffee in America.” link

-London-based digital marketing agency, Metia, appointed Andrew Martin as president and promoted J. Paul Anderson to regional VP of its Seattle operations.

Robert Downey Jr. and Friends Blow Stuff Up for Newest ‘Call of Duty’ Title

What better time to talk about violent dystopian survival techniques than when most of the East Coast is about to be plunged underwater? Yes, for all of you who still have access to Internet, it’s probably better you watch this new spot for Call Of Duty: Black Ops 2 from Activision and 72andSunny then read some silly rag like the New York Times, despite the latter’s recent removal of its paywall.

Directed by Guy Ritchie, the same Brit who gave us such modern action movie classics as Lock, Stock and Two Smoking Barrels, Snatch, and, uh, Swept Away, this trailer finds us in a post-apocalyptic Times Square defended by Ironman himself, Robert Downey Jr. Known for defeating villains like Loki and drug addiction, Downey and Internet celebs  “iJustine” and “FPSRussia” band together to fight against the zombie uprising.

The spot serves as a continuation of the “There’s a Solider in All of Us” campaign that 72andSunny used during the release of Call of Duty: Modern Warfare 3. If you’ll recall, that series of spots utilized a cavalcade of celebrities on TV, with appearances from the likes of Jonah Hill, Kobe Bryant and Sam Worthington. As COD:BO 2 approaches its mid-November release date, it’s probably a safe bet to assume we’ll be seeing a lot more of Hollywood with future trailers. Credits after the jump.

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Monday Odds and Ends

-Seattle shop Wexley School for Girls named co-founders Cal McAllister and Ian Cohen as CEO and CCO, respectively. In addition, Todd Grant was promoted to ECD. From top to bottom (above) are McCallister and Cohen’s rather interesting headshots.

David Fincher, David Morrison, Guy Ritchie and Jonathan Glazer have launched content company, RESET. link

-Farmington, CT-based agency Keiler was named AOR for automotive care brand, Permatex.

-Well, here’s one way to leave an agency. link

-After five years spent at JWT Atlanta, Keith Jose has returned to GSD&M to assume the title of director of business development.

-A Techcrunch writer didn’t take too kindly to Chris Baker & Co’s “Unbaby” effort. link

-So, what’s Apple’s “biggest marketing secret?” link

-Director Jean Baptiste Leonetti signed to the roster of commercial prodco, Identity.

-W+K London discusses winning and losing pitches. link

 

 

Learn How to Perform CPR Like a ‘Tough Guy’

From Grey London and Hungry Man UK comes the above PSA for the British Heart Foundation. Fans of violent action movies will immediately recognize the spot’s star as Vinnie Jones, the former Welsh soccer star (and sultry lounge singer) perhaps best known to Americans for his portrayal of “Bullet Tooth Tony” in the 2000 Guy Ritchie film Snatch. The man is an enforcer on the field and on the silver screen.

Perhaps more important than Vinnie Jones’ awesome personal history is how he’s helping save lives in “No Kissing.” Apparently, new breakthroughs in medical science or something have proven that mouth-to-mouth is no longer a necessary component of proper CPR administration. That’s right, easily manipulated lifeguards of the world. You no longer have to engage lip locks to save lives. All you need is some Bee Gees on a boombox, your own two hands, and the silly British version of emergency medical services to ensure your breathless subject stays alive. Listen to Vinnie, it’s “not as hard as it looks.” Credits after the jump.

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R/GA Tries to Appeal to Foodies

Now that we’ve gotten a good look at its tattooed staffers, R/GA is introducing us to its foodies, namely those possessing some sort of unique interest in cooking. It’s part of a new series the “agency for the digital age” has unveiled on its Facebook page called Gusto and here, we’re introduced to characters/employees with Guy Ritchie-approved names like David “The Candyman,” Thiago “The Historian” and Will “The Butcher.” We personally like Thiago’s clip above, which features spliced footage and animation to explain his passion for “slow cooking.” Sure, it doesn’t rouse us like a quickfire challenge or Gordon Ramsay berating staff, but it’s a decent, quick diversion during the waning hours of the afternoon. Anyhow, check out Will slice up a pig’s head and David indulge his sweet tooth after the jump.

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