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Posts Tagged ‘Guy Savin’

DDB Examines Downside to Self-Driving Cars for Centraal Beheer Achmea

DDB & Tribal Worldwide, Amsterdam tackles the issue of self-driving cars in their latest spot for Dutch insurance company Centraal Beheer Achmea.

The spot at first appears to be a promo for the self-driving car, but while the voiceover extolls the virtues of the technological innovations it leads to all kinds of disastrous accidents as people are distracted by the site of seeing a car with no driver. DDB’s spot crams a lot of slapstick into its 60 seconds, leading into the brand’s “Just Call Us” tagline.

Apparently the spot was correct in its assumption that a self-driving car would function as a large distraction to other drivers and passers-by. “The self-driving car is a hot topic at the moment and we saw it as a great opportunity for Centraal Beheer Achmea’s car insurance,” said Pol Hoenderboom, creative director at DDB & Tribal Worldwide. “Our own ‘self-driving car,’ by the way, did not survive the shoot unscathed. A local driver was so distracted by the situation that he drove straight into our ‘TV ad hero’ car parked on the location.” Stick around for credits after the jump. Read more

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WCRS, Tool Craft ‘Interactive 360° Film’ for New, Electric BMW

The next time some douchey middle-aged accountant cuts you off at a stoplight, it could be in an electric car!

BMW (the official car company of overly-entitled drivers in the tri-state area), is unveiling its first ever electric car, the BMW i3, in grand style with “the world’s first interactive 360° film.” Created by agency WCRS in collaboration with Mustard Films and Tool, the app entitled “Become Electric” is designed to promote a first-of-its-kind car with a unique visual experience. It was just made available for download worldwide.

“Our idea was to create the first ever 360° virtual test drive film. By producing it as an App for mobile and tablets we were able to put the viewer in control and give them a unique, personalised experience that would entertain as well as allow them to experience the car,” says WCRS Creative Director Ross Neil. BMW i Communications Manager Nicola Green hopes that the app will lead viewers to test drive the car in real life. Some drivers might take a little convincing to get on board with the idea of an electric car (especially those used to luxury/performance vehicles), and the immersive experience created by the parties involved could be the thing that helps convince them.

So the next time some entitled prick dangerously weaves in and out of lanes because he has an expensive car and therefore owns the road, at least he won’t be contributing to the greenhouse effect. Thanks, BMW!

You can download the app at the iTunes store here, or at the Google Play store here. Credits after the jump.

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