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Posts Tagged ‘Harland Weiss’

One Twenty Three West Trades Montana’s BBQ for Goods/Services

What can you pay for with barbecue?

A massage, yoga and MMA lessons, flowers and a psychic reading, at least according to One Two Three West’s new spot for Montana’s Cookhouse & Bar. The agency supposedly only paid for the actor/host, while the rest of the people in the spot are real employees of businesses with whom they bartered barbecue for goods and services. They do add some believability by showing some people refuse the transaction, and if hungry and presented with a big plate of barbecue goodness it’s not hard to imagine agreeing to such a bargain. It’s a clever idea, regardless of authenticity, although they certainly could have trimmed some of the fat off the spot’s two minutes. “Paid For In BBQ” will run “in cinemas across Canada, on TSN and online pre-roll,” with a number of smaller spots showing the individual transactions hosted on the brand’s Facebook and Twitter pages.

“We thought the best way to create awareness of the new Best of BBQ Sampler Event at Montana’s would be to literally bring the BBQ food to people in a creative way,” said Scot Keith, founder and managing director, One Twenty Three West. “It allowed us to create a number of great content opportunities and was a lot of fun to do.”

Stick around for “MMA Paid For In BBQ” and “Psychic Reading Paid For In BBQ,” along with credits, after the jump. Read more

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

DARE Vancouver Tugs on Heartstrings for BC Children’s Hospital Foundation

DARE Vancouver has launched an emotionally affecting campaign for BC Children’s Hospital Foundation (BCCHF) entitled “A Sick Child Affects Everyone.”

The camapaign utilizes voiceover narrative and simple scenes to focus on the emotional impact of a sick child on loved ones. It’s hard to imagine someone not being impacted by these spots, which are very relatable and seriously depressing. The campaign is intended to “raise general awareness of the hospital and its great needs” and it certainly doesn’t pull any punches in doing so, putting viewers in the uncomfortable position of a teen who is about to hear that her sister was just in a serious accident, a man whose child has been sick for the past six months, or a man who is in the waiting room while his four-year-old niece undergoes cardiac surgery. These are seriously painful moments that DARE Vancouver utilizes to stress the importance of the cause, and they don’t make for easy viewing.

“For a family with a sick child, the struggle can be overwhelming and all consuming, said DARE Vancouver creative director Addie Gillespie. “We wanted to shed light on those moments when everything changes and a family most needs the support of those around them. We also wanted to make the spots relatable – we can all imagine the intense pain these families are feeling and how helpless we might feel in the same situation.”

Stick around for credits after the jump. Read more

john st. Launches ‘Surrogaid’ for War Child Canada

“What if you could help mother children in war-affected areas? What if you could virtually reach out and literally provide them the warmth of a mother’s hug?” These questions are the genesis of john st.’s new campaign for War Child, which attempts to dupe viewers into believing they can provide virtual motherhood services at the click of a button. The message they recieve — either tat the end of the campaign video (above) or after attempting to provide these services at the campaign website (where the interactive web experience was designed by Jam 3) — is “You can’t donate motherhood. But you can donate money.”

Arriving (obviously) just in time for Mother’s Day, the campaign attempts to raise money and awareness for War Child Canada, a charity helping children in war torn areas, while motherhood is on people’s minds. The campaign includes broadcast, online, radio, and out-of-home components.

“We wanted to make it seem plausible that you could donate the act of motherhood online”, explains Stephen Jurisic, ECD of john st. advertising. “But of course you can’t. Only real mothers in these war-affected countries can provide their children with that.”

James Topham of War Child Canada adds, “We thought this was a fresh way to remind people just how important mothers are to the healthy development of children – particularly in the context of war. And that the best way to support them is still the easiest – by donating money.” Credits after the jump. Read more

Jacknife, Stoli Go Back to the Original French Exit

For the new campaign for Stoli Vodka, Toronto shop Jacknife asked directors to tell an origin story of their choice. Stoli’s tagline is “The Original Vodka for Original People,” whatever the hell that means, but the origin-story theme can make for some interesting recreations. Director Sean Wainsteim decided to focus his efforts on the origin of The French Exit, when people leave a party without saying goodbye. We’ve all been there. A clingy come-on at a bar, friends of friends who you don’t really know that well, the weird Uncle. For the anti-social, goodbyes are unnecessary social conventions usually meant for people you don’t care about.

You’ve probably never heard of Bentley Theodore French, but he invented The French Exit while at a stuffy, waspy party that may be set in the 1930s, at least according to Stoli’s two-minute narrative ad. Bentley even passes up the chance to dance with two ladies at the same time on his way out the door. I’m not sure why he’s at this party if he dislikes everyone in attendance, but he is a social innovator who will never be forgotten. I still use his work to this day. Credits after the jump.

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In john st.’s World, Fear is Key to Great Brand Experiences

WPP-owned, Toronto-based john st. continues in its great annual tradition of taking the piss out of the industry as part of its pitch for Strategy‘s Agency of the Year awards (we covered fellow Toronto agency Lowe Roche’s entry earlier today). In its follow-up to last year’s introduction of a “professional clicking service” called Buyral, john st. gets more aggressive, scaring the bejeezus out of total strangers (well, at least let’s play along) as part of the a new marketing strategy that the agency’s christened “exFEARiential.”

It’s just as absurd/amusing, if not more so, than previous john st. AOY videos including Buyral as well as predecessors, Catvertising and Pink Ponies. It looks like we aren’t the only ones that get a kick out of “exFEARiential” as it picked up Best Agency Video at the Strategy awards, where john st. also took home gold for Agency of the Year and bronze for Digital Agency of the Year. FYI, if you stick around til the end of the clip, you can click on separate videos of the stress tests featured above (or if you’re just unwilling to wait, go here and here). Credits after the jump.

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Your Child Will Probably Die Because the BC Children’s Hospital Ceiling is Too Low

When I first watched this spot from DARE Vancouver, I thought, “Wait, if the BC Children’s Hospital is so full, then why do they need donations to help fund a new building? Shouldn’t they be rich?” Then, I realized “Oh yeah, healthcare is free in Canada. Well, this is what happens when you stick it to capitalism.”

Then, it all started making sense. Why did riots erupt so quickly in Vancouver after the Canucks lost the Stanley Cup? Because locals knew they could get terribly injured as the streets of British Columbia burned without any sort of monetary penalty for going to the hospital. I mean, if you’re the kind of person who isn’t quite a riot fanatic, but fancies the possibility of widespread looting and destruction every once in a while, doesn’t Vancouver sound like a great place to settle down?

It’s as though the hockey riots and Olympic riots were basically a billboard to the world advertising Vancouver, a nice place where you can cut loose once in a while. Next thing you know, you have population overflow, the hospitals get filled to the brim with injured kids out staging little riots about candy or stickers or whatever, and now the BC Children’s Hospital is forced to make the above spot. It’s as though Canada’s SOCIALISM is doubly screwing its hospitals. You guys, is this the kind of country you want your children to grow up in? Where hospitals’ ceilings are like four feet tall and kids DIE?

However, if you’re feeling charitable, you can give to the campaign for the BC Children’s Hospital here. One more spot, “Hospital Ward,” and credits follow after the jump.

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We Suppose This is the Best SFW Way to Promote Adult PPV

Seeking to push its pay-per-view adult channel Amour in mainstream media, Manitoba Telecom Services enlisted the help of Dare Vancouver, which in turn came up with a campaign that adds an unlikely twist to the most cliched porn scenarios. Biscuit Filmworks director Tim Godsall, who’s helmed everything from DirectTV’s “Opulence” spot to the Cars.com “Neck” Super Bowl XLVI entry, takes the reins behind the camera for this series of clips that has all the production value and bad acting of your average adult film minus the X-rated content. Looks like mission accomplished. Check out two more and credits after the jump.

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