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Posts Tagged ‘Heidi Soltesz’

Arnold Gets Critical for PUR Water

PUR Water, provider of filtration systems and the like, has been looking for a new face. After being acquired by P&G in 2012 (marketing by subsidiary Kaz), PUR wanted to redefine its brand.

Creative on the account had been handled by TBWA\Chiat\Day, but the incumbent agency did not participate in the subsequent review, which ended with a win for Arnold Worldwide last December.

This week, Arnold’s ads for the new client launched, marking both the company’s first new campaign since 2008 and the first use of a TV spokesperson for a water filtration brand (store that one somewhere for trivia night).

Here, then, is Arthur Tweedie, water critic:

More spots below.

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McGarryBowen Chicago is Back with More From ‘The Denskies’

Last week, we introduced you to McGarryBowen’s new “Denskies” campaign for Sears, and it wasn’t pretty. The spots employed a tired “There’s a better way to…” gimmick and random offensiveness without any real humor attached. Now there’s a new spot in the campaign,”Chupacabra,” and it’s pretty much more of the same.

There aren’t any mouth-raping squirrels in “Chupacabra,” but there is a chupacabra. The Denskie patriarch accidentally beams the chupacabra into the house with a teleportation device he created to get products the family ordered there sooner (that’s the “There’s a better way…” tie in for this spot). What the husband, or any rational viewer, doesn’t expect is that the chupacabra isn’t bent on destruction but rather takes a fancy to Mrs. Denskie. (What is it with McGarryBowen, Sears and bestiality?) This ridiculousness is played up with the wife still deciding between Mr. Denskie and the chupacabra, in a “To be continued…” ending for the 1:10 spot. I’m not sure who decided this (or any of the “Denskie” spots) needed a sequel, as I can’t imagine anyone clambering for more after watching “Chupacabra.” Maybe it was just easier to run with this concept than to come up with a new, random idea incorporating zoophilia. Credits after the jump.  Read more

McGarryBowen Debuts Three Ridiculous Holiday Spots for Sears

It seems that the fight for the craziest, most absurd holiday ad is in full force, with McGarryBowen Chicago being the latest agency to throw their hat in the ring with three new spots for Sears that introduce us to “The Denskies.”

While Draftcb’s currently causing controversy with its Joe Boxer jingle for Kmart (and let’s not forget the earlier Satan/Genghis Khan layaway spot), McGarryBowen makes that holiday effort seem tame in comparison to its “Squirrel Revolt” ad. It wouldn’t stand out from the other two “Denskies” installments, in its “let’s be as crazy as possible” humor, were it not for the line (assuming I’m hearing this correctly), “Oh god, it’s mating with my mouth.”

The aforementioned spot (which you can watch above, though you probably shouldn’t) begins with Papa Denskie explaining to his wife that he’s trained “those pesky squirrels” to cut coupons. Everything, though, soon goes haywire, the squirrels attack the man and elicit the crazy, over-the-top response from the above paragraph. (You know, the one where the guy gets orally raped by a squirrel with a rage boner.) If people were pissed off about Kmart’s “Show Your Joe,” I can’t imagine how they’ll respond to this one.

The other two “Denskies” spots for Sears have plenty of crazy to spare as well. In “Robo Granny,” the same man builds a robotic grandmother so that the family won’t have to go visit their real, living grandmother. Predictably, chaos ensues, dragging on for way too long, with the spot clocking in at 1:23 but seeming more like a 5-minute endurance test. Meanwhile, “Medium” sees agency and client portraying their subject as some kind of crazy, possessed witch lady. I’d almost feel bad for real mediums if it weren’t for the fact that they make their living by pretending to talk to dead people (sorry, Sylvia Browne, RIP). The message from Sears this holiday season seems to be the tired “Don’t do something crazy to save time and money, shop here” approach–just with the crazy pushed well beyond the point of reason. You can check out the other two after the jump, along with credits.

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‘NCAA Football 13′ Will Put Team Loyalty to the Test

It’s rare we ever come across work from SF-based Heat that isn’t for some new game from Electronic Arts. But, considering Heat’s high level of consistency on these projects, especially for the EA Sports imprint, we really can’t imagine the agency working for any other brand, despite the fact that Heat counts AOL and the Huffington Post among its clients.

Sure, you can note the obvious similarities between this work and the decades-old “This is SportsCenter” campaign for ESPN. But, if you can take a formula that’s proven to capture the attention of sports fans and apply it to video games, why wouldn’t you?

A TV campaign for EA Sports’ newest game, NCAA Football 13, asks the question, “If you could put any Heisman Trophy winner in history on your favorite team, would you do it knowing that it would betray historic rivalries?” The dad in the above spot admits that, yes, having 1991 Heisman Trophy winner Desmond Howard returning kicks for Ohio State would be nice. But, Howard played for Michigan, Ohio State’s biggest rival. Therefore, this makes his son an awful traitor, and destroying his TV is just the beginning in this father eventually exiling his son to Ann Arbor for all eternity.

View credits, and watch what happens when Tim Tebow plays for Georgia and Robert Griffin III suits up for LSU after the jump.

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Carl’s Jr. Highlights Turkey’s Shortcomings

What? A Carl’s Jr. spot without a hot woman being sexy and doing hot sexy things vaguely related to fast food? It’s true, but don’t worry. The ever prolific David&Goliath is back with yet another spot for Carl’s Jr./Hardee’s. This time around, turkeys replace the models because, well, Carl’s Jr. is selling turkey burgers now. Give them credit as we can’t think of any other fast food chain in the world that includes turkey burgers on its menu.

As you can see, turkeys can’t babysit. They also can’t declare war on terrorism, play “Stairway to Heaven” on a flying-v guitar or run a speakeasy. But, as Carl’s Jr. claims, they can make for good burgers. Yep, that’s pretty much the whole story. Credits and a turkey failing as a tattoo artist follow after the jump. Only five CDs on these.

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