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Posts Tagged ‘Hyo Yeon’

Skahan Replaces Yeon at Publicis Modem

There’s been a changing of the guards at Publicis Modem as its chief technology officer Brian Skahan is taking over as EVP, managing director of the New York office. Skahan, who has been with Modem since August and is retaining his CTO role, is taking over for Hyo Yeon, who is leaving to assume the title of president at digital shop, Fjord USA. Yeon spent 10 months as MD at Modem and later took on additional responsibilities as senior client lead on digital following the agency’s restructuring a few months back. In a statement, the departing exec explains, “I joined Modem because I believe in the vision and spent time making changes for the future.  I think Modem is now very well poised. Personally, I wanted to get back to the design and product development side.”

As for Skahan, prior to joining Modem, the new EVP/MD spent three-and-a-half years at CP+B, leading development teams for clients including Microsoft, Domino’s and Jose Cuervo. In addition, Skahan led the Amex OPEN interactive teams while at Crispin.

 

 

 

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Publicis ‘Modem’ is Dead, Staffers Continue to ‘Leave’ (Updated)

 

We’ll spare you the long-winded tale of Publicis killing its digital-focused Modem USA brand, as our pal Zach Rodgers over at ClickZ has done it already. Let’s just say that in the wake of the downward spiral, here are some more “departures” from the agency that include senior analyst, marketing analytics Josh Goldfischer, marketing manager Mike Bollinger (who spent nearly 18 months at PM) and office manager Jason Springer (18 months at PM as well) have all left what some are deeming a “sinking ship.”

Update: As expected, the Publicis Modem camp wants to clarify things, telling us, “We’ve been operationally integrating Publicis Modem under a single leadership on an office-by-office basis, as digital becomes more foundational to every aspect of our business.  As a result, we don’t have plans to replace the President of Publicis Modem USA role. In NY, Hyo Yeon, Managing Director, Publicis Modem NY, is the senior client lead on digital. JP [Maheu] is Worldwide CEO of Publicis Modem and continues in that role. Publicis Modem also remains as specialist digital agency for clients who are seeking a pure-play digital agency.”

Dan Rubin Latest to Leave Publicis Modem

It was just over a month ago that we reported on an apparent mass exodus at Publicis Modem and today we’ve received confirmation that there’s one more leaving the firm, namely Dan Rubin, who spent over two years at PM and most recently served as SVP, digital strategy and insights. Rubin has split for Meredith Integrated Marketing to assume the role of director, digital strategy.

We spoke earlier this morning with Publicis Modem global CEO Jean-Phillipe Maheu as well as U.S. president Dani Nadel to get some clarification on what’s exactly happening at the agency. From the looks of it, our tipsters in February were fairly accurate with the names mentioned in the list of departures, but Maheu tells us it’s part of a master plan of sorts. “The reality is that after a period after very extensive growth, I felt we [were] reaching a step where we had to upgrade the team,” he says. “We are an industry with high turnover and we have high turnover right now because of the upgrading that’s going through. We clarified the structure and simplified as part of our strategy. Sometimes it’s us, sometimes it’s the employees who say, ‘I didn’t sign up for that.’  But our industry changes so fast, so you need to bring in fresh blood.”

Maheu, who signed on last year as CEO after serving as chief digital officer at Ogilvy,  goes on to say that Publicis Modem is “hiring more people than we see leaving.” Well, to its credit, last month, the agency did hire Schematic alum Hyo Yeon as MD of its East unit after retaining digital duties on LG and added to its New York creative team with a few AKQA/Razorfish ex-pats. Still, we’re not sure if Maheu’s math is totally accurate in regards to the hiring/leaving ratio if our tipsters are correct. But we’ll see how the luring of “fresh blood” pans out in the coming months.

Wednesday Odds and Ends

-New York welcomes new Knick, Carmelo Anthony. link

-Metro PCS hired Snoop Dogg to market the Samsung Galaxy Indulge. link

-Jennifer Lederman joined editorial shop Bluerock as VP/managing director.

-Minneapolis-based digital/branding agency Azul 7 added Space 150/Carmichael Lynch alum Andrew Korf as lead digital architect.

-Publicis Modem welcomed Schematic alum Hyo Yeon as managing director, Publicis Modem East. link

-An anti-abortion group sparks outrage thanks to its billboard in SoHo. link

-Forbes expands its ad platform. link

-Apple has cut the minimum advertising buy for its iAd network in half to $500K. link

-Seattle-based agency Wongdoody released its Facebook Global Best Practices Study. link

-Google says its decision to get into “real-time” ads was a smart one. link

-Boulder Digital Works unveiled a new “Shuttle Tracker” digital tool for its hometown. link