W+K Amsterdam, Psyop and Human, the gang behind the well-received (and that’s putting it lightly) “Happiness Factory” effort for Coca-Cola, have reunited to bring us the “Great Happyfication,” and seeing that it’s Friday, what better time to roll this nearly seven-minute clip out. Meet our crooning, animated narrator Pete (who looks like a cross between Rango, Paul and maybe Hunter S. Thompson) as he sings us through an epic clip that’s like the soft drink giant’s version of Fantasia. What was the idea behind this, you ask? Well, according to a statement from Coke’s VP, global advertising strategy & content excellence (love the last part) Jonathan Mildenhall, “The brief was huge. We wanted to make the happiest 6 and a half minutes in film. No half measures. We also wanted to get the world singing the Coca-Cola 5 notes.” Ok, while you sing it loud world, check out the Facebook component here and credits after the jump.
JWALK is looking for a Office Manager. next job National Spirit Brand is looking for a Edgy Writer Needed for National Spirit Brand. next job LA Ad Agency is looking for a Digital Content Cooridnator. next job MK Creative Media Marketing is looking for a Ad Operations Manager. next job gyro is looking for a Acount Executive. next job Conde Nast Media Group is looking for a Director: Talent Acquisition. next job Exchangelab International is looking for a CEO/MarketingDirector/Partner. next job LA Ad Agency is looking for a Features Editor. see all