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Posts Tagged ‘Ivan Zacharias’

W+K, 180LA Invite the World to Rio for Coke and Pepsi

The 2014 World Cup is coming to every continent but Westeros–and W+K Sao Paulo would like to remind us, on behalf of client Coca-Cola, what an international event it will be with the “One World, One Game” campaign.

The first spot in Coke’s “largest-ever marketing campaign” series is a global tour of  its latest “corporate social responsibility” project.

The company’s press release reassures skeptics: it surprised team members who “thought they were being filmed for a Coke documentary” with complimentary tickets to Rio, where they’ll “carry the national team flags onto the pitch during the Germany vs. Portugal match.”

We might point out that they were being filmed for a Coke documentary series, but we’re not quite that cynical.

Further chapters flesh out the local teams’ stories.

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Mediabistro Course

Public Relations

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Savar, Eslinger, Zacharias Topline Final Cannes 2012 Juries

The Cannes committee has rolled out its final jury lists and there are some notable names, as expected, in the bunch. Namely, Big Fuel’s founder/CCO Avi Savar will topline the Branded Content & Entertainment jury as president, Saatchi & Saatchi global digital creative director Tom Eslinger will oversee the Mobile Lions and Ivan Zacharias, director on the Stink roster, will take on the jury president role for the Cannes Film Craft Lions. Phew, thus ends our Cannes coverage, we think, until the actual fest gets underway. Check out the full jury lists after the jump.

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Tuesday Morning Stir

-McCann London has entered phase two of its “Priceless Duets” competition for the 2012 BRIT Awards. link

-Twitter inked its first search deal in Russia. link

-Unilever appointed R/GA to handle global digital campaigns for Sure, aka Degree here in North America and Rexona in most other markets. link

-Cannes Lions tapped Bruce Duckworth, Stink director Ivan Zacharias and Net#work BBDO South Africa ECD Rob McLennan to serve as jury presidents for the Design, Film Craft and Radio categories, respectively.

-Here’s one guy’s “Ultimate Guide to Pinterest.” link

-Ads for tech schools don’t come better than the one above that comes to us from an Aussie comedy duo.