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Posts Tagged ‘J. Patrick McElroy’

Wednesday Odds and Ends

-Coca-Cola’s vowing to stop marketing to kids under 12 around the world. link

-Venice, CA-based editorial house Spot Welders has expanded into a post-production operation withwith the extension of its new VFX company, Shipping + Handling, which will led by VFX supervisor Casey Price and EP, J. Patrick McElroy. link

-Global media outfit The Sweet Shop has formed a strategic partnership with L.A.-based, feature film-focused Strange Weather Films.

-MEC has launched a proprietary data platform for digital media dubbed CookieCutter. link

-Here’s your Best in Show winner at the inaugural AMP Awards, which celebrates sound and music. link

-Y&R New Zealand and Blacklist directing duo Holbrooks have launched this spot for Red Cross’s Kiwi branch as part of the organization’s Annual Appeal (above).

-In case you missed it, we recommend you check out the Google Doodle homage to designer Saul Bass, who just turned 93. link

-According to sources familiar with Cumulus radio network, 48 of its 50 top advertisers have “exclude Rush and Hannity” orders. link

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Dr. Pepper, Deutsch LA Continue Advocating Individuality, Now with Slice of Life Approach

Alas, there are no “T-shirt uniforms” to hammer home the message of individuality in this latest Dr. Pepper campaign from Deutsch LA, which is now eschewing grandiose productions and blockbuster cross-promotions to instead focus on real people, real stories. The above spot, dubbed “One in a Billion” (title track courtesy of the Vinyl Hearts), should give you the basic gist of how the agency’s ongoing “Always One of a Kind” campaign for the soda brand is evolving.

The heartwarming, human interest angle is one that’s been tread on aplenty, but it’s a somewhat interesting detour considering that at the end of the day, all agency and client are doing are selling soda. Will it take this year? Who knows, but in the meantime, check out out two specific stories, one focusing on a model-turned-boxer and the other a mother of five/roller derby queen along with credits after the jump.

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