-Carmichael Lynch debuts new “Beat Average” brand campaign for GNC (above).

-COPILOT Music+ Sound teamed up with Bethesda to create fictional record label/artists, mock infomercial for Wolfenstein: The New Order. Infomercial link, Soundcloud link

-Las Vegas-based agency SK+G announces new hires: Matt Maynard, senior interactive campaign manager; Jaclyn Schultz, media planner/buyer; Irene Pahang, print production assistant; and Rebecca Koonce, account coordinator.

-Deutsch LA launches new Volkswagen site, which was 2.5 years in the making. link

-Y&R Prague launches bizarre “Beer for Belts” for Czech brewing company Two Tales. link

-Anheuser-Busch InBev may be putting its North American business up for review. link

-Samsung takes on iPhone with new Galaxy S5 spot. link