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Posts Tagged ‘Jake Baldridge’

Baldridge Sighting Confirmed in Durham

It took nearly three months, but the folks at Durham, NC-based Paragraph Project have finally confirmed that they’ve welcomed StrawberryFrog alum Jake Baldridge to the fold. Baldridge is officially joining up as partner at Paragraph, a strategy/research shop that resides in a restored A&P grocery store and works with brands like Lowe’s, Best Buy and Target as well as agencies including W+K, McKinney, Fallon and yes, StrawberryFrog (guess it all makes sense now).

Baldridge, if you remember, left the Frogpond in July after spending three years there as an account director on New Balance, Heineken, Mahindra and Sabra among others. The new Paragraph partner says that he moved to Durham because “it is one of the most entrepreneurial regions in the country.” So says he. Anyhow, Baldridge’s role at Paragraph also calls for him to help expand the company’s business.

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Jake Baldridge Out at StrawberryFrog

It seems like it’s been a while since we heard from the Frogpond, but we have received confirmation that Jake Baldridge has left the agency. Sources familiar with the matter tell us that Baldridge, who was an account director for various clients including New Balance, Mahindra, Heineken (in 2010), Sabra and MDVIP, worked at Frog for well over three years. Our sources tell us that he’s heading to Durham, NC to join a strategy firm called the Paragraph Project.

Monday Odds and Ends

–Capital One moved its $360 million media account from MediaVest to Horizon. link

-Horizon EVP/managing partner Oliver Maletz meanwhile has left for the managing director job at OMD East.

-Publicis Mojo Sydney promoted Pim van Nunen to head of art and made art director Ruth Belotti full-time.

-U.S. Cellular named Chicago-based Tris3ct as its AOR for retail marketing.

-Virgin America and its AOR, Eleven, hope to appeal to young, hip guests with the  “Breath of Fresh Airline” campaign (above). link

-Jake Baldridge, account director at StrawberryFrog, talked “cultural movements” at Goafest 2011. link

-Rockfish Labs launched a new digital couponing platform called Coupon Factory. link

-Imaginary Forces/Agency.com alum Lucien Yang joined NYC prodco Nice Shoes as an AD with a focus on commercials. link