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Posts Tagged ‘James Gassel’

Thursday Odds and Ends

-Google beat its own estimates by reporting Q3 revenue of nearly $10 billion. Google+, meanwhile, is now up to 40 million users. link; link

-Gotham co-president Lyle Tick is leaving for a client-side gig in Europe. link

-James Gassel was named president of Evolution Bureau. link

-Report: AOL’s Tim Armstrong is pitching investors on a Yahoo deal. link

-Social media marketing firm Denizen has launched another viral/Facebook effort for Qualcomm (above).

-Laurence Klinger, CCO of Hispanic agency Lapiz, which operates within the Leo Burnett Group, was named Creative Director of the Year at the AHAA advertising conference.

-Former Mattel exec Michael Staskin was named CMO of mobile social games firm, ngomoco. link

-The University of San Francisco selected hometown shop Hub Strategy as its AOR.

-HootSuite acquired location-based marketing tool, Geotoko. link

-Verizon changed its privacy policy as part of its effort to build a targeted ad program. This can only go well. link

 

 

 

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EVB Tries its Hand at a Slacker Superhero Spot

What has become of superheroes as of late? First DirecTV and now this Golf Now ad from EVB, which shows once again that leisure takes priority over saving the world when it comes to Superman/Green Lantern knockoffs.¬† We’re just wondering why you play golf with someone whom you know has a tee shot that even Happy Gilmore couldn’t match and the accuracy/precision of a sniper.

Anyhow, EVB’s Golf Now campaign is TV-only, which is kind of ironic considering that the spot promotes a golf website and there’s no online component included. Hey, at the least the Bureau and its creative team including ECD/director Stephen Goldblatt and copywriter Amir Farhang are going against the grain here. Full credits after the jump…

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