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Posts Tagged ‘Jamie Barrett’

Calling on Lincoln to Stop Contemporary Slavery

Some days I cover couchgating, and some days I cover human rights. Both are advertisements, but one has more significance than the other. And because commercials for some activist groups attempt to sway political policies that can potentially save lives, they deserve to be held to a higher standard.

Agency barrettSF, which was founded by Jamie Barrett after he left Goodby nearly a year ago to start up his own shop, created the new two minute spot for Made In a Free World’s #ImWithLincoln campaign meant to raise awareness for slavery and human trafficking. In it, there’s a strong narrative and saturated cinematography worthy of a short film or documentary. At the very end, an over-the-shoulder angle reveals Abraham Lincoln, his presence symbolic in the shadows of a dirty basement where a young girl has been forced into sexual slavery.

The campaign’s crux is the association with Lincoln, so including his image makes sense even if it’s awkward. The real issue with the pitch stems from an oversimplification of a complex topic. Lincoln legally freed the slaves 1863, but they weren’t actually “free” until decades after. Jumping onto the Spielbergian bandwagon can help publicize “I’m with Lincoln,” but it seems that Made In a Free World really just wants more governmental funding to aid their efforts.

Undoubtedly, it’s an important cause, one that should be fought around the world, but it seems a little misguided to slap a beard and top hat onto the campaign. If the point is to free slaves outside of the U.S., drumming up support in America doesn’t make much sense. Human trafficking is already illegal. The point of the commercial should be to inspire others to raise awareness, not think about fallacies and events that happened 150 years ago. Maybe it does for some, but when I saw Lincoln in a 21st-Century setting, I was more confused than moved.

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Barrett Splits from Goodby, Starts New Shop

Well, maybe it’s too little, too late since other folks picked this up but hey, still newsworthy. Since we were out indulging ourselves in all the ADC Awards shenanigans, we missed a couple of tips that came into the Spy line last night telling us that Goodby Silverstein & Partners ECD/partner Jamie Barrett called it quits at the agency after an 11-year run. Jeff Goodby himself sent a lovely memo out to his San Francisco operation, which you can read in full after the jump. Here’s the first paragraph of Goodby’s tome regarding his former employee, who led creative work on everything from the NBA to Comcast to the now-defunct Sprint account and is now starting up his own Bay Area operation.

“With regret and incandescent best wishes, we must announce today that Jamie Barrett is leaving us to start his own company, somewhere in San Francisco. We are happy for him, of course, because this company started one day with a similar leaving. We know how scary/liberating/appalling/delicious it can be. We are also happy because it is all very amicable. We will stay close to Jamie’s venture, and probably even share some projects together.”

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Comcast Doesn’t Need Your Teary Apology

From Goodby and prodco O Positive comes new television campaign “Homecoming” for Comcast’s Triple-Play cable TV, Internet, and telephone service, Xfinity.

If you live in a region where Comcast is the only cable service option available (as I do), you no doubt have gotten into three or four yelling matches with their “customer service representatives” when your service inexplicably goes haywire or completely disappears for weeks on end. If you’ll recall, Comcast made the Final Four in Consumerist‘s “Worst Company in America” tournament last year (after winning in 2010), only being knocked out of contention by evil ocean-ruiner, BP. This was, mind you, after Comcast was caught begging its employees to vote for competitor Charter Communications in the tournament.

It’s no wonder many Comcast subscribers turn to alternative services after their struggles lead to bouts of crippling depression. Some, like the woman in the above spot, turn to Verizon’s fiber optic network, FiOS. But, Comcast doesn’t mind, as they know you’ll come crawling back sooner or later. (They always do, don’t they?) So, when your foolish hubris spins wildly out of control, remember that Comcast knew you were stupid all along. That random increase on your monthly bill is actually punishment for feeling entitled. Credits, and one more spot that features crying and hugging, follow after the jump.

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Now, It’s Goodby’s Turn to Celebrate the Chevy ‘Centennial’

Now that we’ve got the whole Mother/Chevy/Goodby confusion out of the way (we hope), here’s the previously mentioned “Centennial” work from GS&P that broke during game one of the World Series last night. The spot, which is called “Then & Now” and was created in conjunction with Park Pictures and director/DP Lance Acord, celebrates the automotive brand that was founded on November 3, 1911 by Swiss immigrant Louis Chevrolet and U.S. entrepreneur Billy Durant. While it’s all nice and tender and all, commenters on YouTube are already calling foul, claiming this ad is ripping off the blog, Dear Photograph. Well, at least the “Let’s Do This” Chevy Sonic work that Goodby is also behind is fairly novel. What say you, readers? Credits after the jump.

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The Industry Bids Adieu to Luke Sullivan

As we noted back in April, eight-year GSD&M vet Luke Sullivan, who last held the title of GCD at the Austin agency, is moving on to chair the ad department of Savannah College of Art & Design. So, what better way to send the man off than some video roasts from his former colleagues and industry peers including Lee Clow, Mike Hughes, Jamie Barrett and Roy Spence. There’s actually a Whipple Roast site set up, (in honor of and in reference to Sullivan’s Hey Whipple blog, of course) where you can view the clips and submit your own video or text to tell the man how much he sucks. Sounds like our comment thread everyday.

Sprint Network Wants to Rename a Band

Meet Yerkish, a band with a name that “sounds like a Turkish yam.” No, you don’t need a “good” band name to make it big (see Green Day or Blink 182 for reference), but having a musical identity that rolls off the tongue goes a long way in marketing yourself. You also have to make good music, but that’s another story.

So, Sprint decided to help out our poor Denver-based foursome with a YouTube homepage takeover today courtesy of Goodby. Bringing to life Sprint’s “All.Together.Now” network idea (which gave us seizures in the past), the world now has an opportunity to rename Yerkish via crowdsourcing and hopefully send them on a trajectory toward fame and fortune. Hey, you’ve probably given up on touring the country in your sweet hair metal band by now. Might as well use that awesome band name you were saving for a rainy day and give it to a good cause. Credits (with a whole lotta creative directin’) after the jump.

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Sprint Induces Seizures with ‘All Together Now’

Sure, this may not send people to the hospital like Kanye West‘s video for “All of the Lights.” But, if you’re hanging out on your office desktop, we recommend watching this new spot from Goodby, Silverstein & Partners on full-screen mode.

It seems that Sprint’s “Now Network” nickname is being dropped (at least in these spots) for “All. Together. Now.” A look at the campaign’s website reveals that Sprint’s Unlimited plan means a sad, blinking pug or a senior citizen smiling with floating balloons behind her. You can even call or text Veatrice to wish her a happy 100th birthday! While the site leans more toward the unlimited calling and texting aspects of the plan, TV spots like “Anthem” are more about viral video capabilities. Isn’t it time you used your HTC EVO to watch more people falling off of tables? Credits and the second spot, “Birthday,” after the jump.

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Scarpelli to Chair Cannes Titanium & Integrated Jury

The Cannes Lion announces keep rolling out and this time, it concerns the Titanium and Integrated jury, which will be chaired by DDB Worldwide chairman/CCO Bob Scarpelli, aka the man of many thoughts. Scarpelli, who previously served as president of both the Cannes Lion Press and Film juries in 2007, will be joined by nine others on Titanium/Integrated at this year’s advertising bacchanal including Iain Tait and Linus Karlsson (the new McCann NY/London chairman/CCO who we hear is currently on an international introduction tour).

In addition to the aforementioned categories, Scarpelli & Co. will also be awarding the Grand Prix for Good, which goes to the best entry selected from all the Gold Lion winners in the charities and public services categories, but was ineligible to win their category Grand Prix. Last year, AMV BBDO picked up the first-ever Good prize. See full Titanium & Integrated jury list below:

Bob Scarpelli, Chairman & Chief Creative Officer, DDB Worldwide – Jury President
Jamie Barrett, Partner & Creative Director, Goodby, Silverstein & Partners
Richard Beaven, Worldwide CEO, Initiative
Pablo Del Campo, Chief Executive Officer, Del Campo Nazca Saatchi & Saatchi
Armin Jochum, Chief Creative Officer, Jung von Matt
Linus Karlsson, Chairman & Chief Creative Officer, McCann New York and London
Paul Lavoie, Chairman, TAXI
Fernanda Romano, Global Creative Director, Digital & Experiential, Euro RSCG
Nik Studzinski, Executive Creative Director, Droga5
Iain Tait, Global Interactive Executive Creative Director, Wieden+Kennedy

Steve Nash, Like Others, Sports Awful 90′s Haircut in New NBA Promo

Using the same approach as the Amar’e Stoudemire spot, Park Pictures, Bicoastal/London director Chris Sargent and Goodby, Silverstein & Partners, Worldwide go back to the future, so to speak, to a Canadian gym in 1996. Here, a young Steve Nash shoots hoops with a boy claiming to be from the future. The time traveler tries to convince Nash that he’s a future NBA star by listing what would eventually be the Phoenix Suns guard’s accomplishments. We’re guessing Doc Brown and the delorean are parked right outside. Great Scott! Credits after the jump.

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