Digitas Boston, home to happy interns and such, is adding to staff this week, specifically in its creative, brand marketing and social units. First off, the Publicis/VivaKi shop has brought on Jamie Ferreira to serve as GCD and help lead creative across all business for GM (which Digitas still considered a top-tier client as of a year ago). Ferreira arrives from Mullen, where he was head of digital creative for three years and worked on accounts including JetBlue (“You Above All,” for example), Zappos, Timberland and the Boston Bruins. Prior to that, Ferreira spent three years at Arnold, where he was a CD on VW, ESPN, Goodyear, Radio Shack and Progressive.

As far as trying to boost its brand marketing and social capabilities, Digitas Boston has welcomed former Modernista! group director Darren Foot as SVP, director of brand marketing and Donna Tocci as VP/group director, social marketing to help lead the way.

Mullen takes the hidden camera approach in its latest campaign for JetBlue dubbed “You Above All,” which effectively replaces the “Happy Jetting” slogan. Random passengers step inside a taxi and the driver puts his seat back all the way to cramp them, in turn providing an amusing analogy for how  little leg room you get on most flights. Long story short, it’s a good strategy, a nice execution and the YouTube takeover page is a nice touch. Check out another spot from the campaign and credits after the jump.

More: Mullen Debuts First Work for Planet Fitness

Read more