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Posts Tagged ‘Jamie King’

Zoosk, C+K Unleash ‘Heart Friend’ for Love Advice

In early June, San Fran-based Camp + King took over as the first AOR for the mobile dating site Zoosk. Seven weeks later, we herald the return of Heart Friend, the chatty heart-shaped mascot who is now doling out dating advice for inquiring users. Zoosk asked its users to post questions on Facebook, and then the Zoosk team selected the best posts for our little buddy, Heart Friend.

Each week, Heart Friend will answer one question by video for the site’s YouTube channel. This week: what to wear on a first date. Heart Friend does some rambling about men being bulls and then goes into an awkward aside about a red dress. Heart Friend has a man’s voice, but then shows up wearing a dress, which is supposed to make you laugh, I think? Cupid must already be under contract elsewhere. Credits after the jump.

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There’s a Frightening New Art Installation in the Camp+King Offices

In February of last year, we reported that Jamie King, former co-president of Euro RSCG Chicago, was reuniting with Publicis & Hal Riney colleague Roger Camp to start a Havas-backed SF-based shop named Camp+King. In addition to coining the term “Conversation Swell” for the shop’s USP, the young agency is already counting Old Navy, Shanklee, and Yahoo among its clients.

To christen the office, Camp+King brought in Long Beach-based artist Jeff McMillan to add a somewhat terrifying new installation that will undoubtedly strike fear in the hearts of clients with an aversion to snarling sea creatures. Judging by McMillan’s body of work, which lovingly combines beauty with grotesque creatures, Camp+King knew what they were getting into. Check out more from Jeff McMillan by visiting his website here.

As long as we’re on the subject, does anyone have any disconcerting agency art they’d like to share?

Kohl’s Store Sizzles with Cast of ‘Q-VIVA,’ J. Lo, Marc Anthony

Kohl’s Q’VIVA Sizzle from Mustache on Vimeo.

If you’re a loyal viewer of Univision or frequently find yourself watching copious amounts of FOX on Saturday nights, you’ve no doubt heard of the TV talent show, Q’Viva! The Chosen. If you’re not one of these people, here’s the deal: Separated celebrity couple Jennifer Lopez and Marc Anthony, along with concert director Jamie King, travel to 21 different Latin American countries to find “The Chosen,” an undiscovered talent better than the rest. And, yes, having a recently split couple debate with each other on TV is exactly as awkward as you imagine it to be.

In addition to starring on the show, Lopez and Anthony also both recently released clothing lines at Kohl’s department stores, an obvious branding opportunity led by brand new digital agency, Mustache. Kohl’s gave Q’Viva! contestants a shopping spree at their Los Angeles store, where salsa dancers, singers and the like updated their own wardrobe as well as picked up some J. Lo and Marc Anthony branded clothing for their loved ones. Says Jeff Cambron, who started Mustache with some film production friends in January (he previously consulted for the Barbarian Group on projects like the  “Ad Agency Bloodline” infographic), “Alongside last week’s announcement of an American Idol line in Kohl’s stores , this is yet another example of how Kohl’s is becoming a big part of the pop culture conversation.”

Say what you will, but I’d probably shop at Kohl’s a bit more if people were salsa dancing around the store. Learn more about this shopping sizzle here.

Lal, Koppel’s Freelance Careers Were Cut a Bit Short

Three weeks after we reported that Publicis & Hal Riney associate creative directors Rikesh Lal and Adam Koppel were leaving the agency to go freelance, they go ahead and get full-time gigs at Camp+King. Lal (pictured) and Koppel are joining C+K, which was (hmm, coincidence?) founded by ex-Riney duo Roger Camp and Jamie King at the start of the year with some help from Havas, will be joining as creative directors on Old Navy and Redbox business. The Cyber Lion/One Show-winning duo have worked with clients ranging from Nike and Converse to HP and Sprint during their careers.

Camp + King Takes the Piss Out of Fashion Marketing for Old Navy


We’re still trying to determine how the “Conversation Swell”-creating agency Camp + King has worked its way into the Old Navy mix–after all, Crispin Porter + Bogusky has been running the account for almost three years now–but we digress. Here are two new spots from the San Francisco-based Camp + King, which opened its doors earlier this year and was launched by old Publicis & Hal Riney chums Roger Camp and Jamie King.

Well, these are just two viral spots so it could be just a project thing but nonetheless, Camp + King teamed up with Epoch Films’ director Greg Bell to make fun of pretentious fashion ads on behalf of the Gap-owned retailer. Whether you’re a golf-swinging desperado or a Zoolander type, welcome to your roast. “Corporado” spot after the jump.

Update: Everything’s fine folks, Camp + King was tapped by Old Navy to handle innovation platforms for the brand and developing non-traditional strategies and media.

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Roddy Resurfaces at Riney

AdAge has discovered the whereabouts of Kevin Roddy, who as we know resigned from his CCO post at BBH New York last fall. Well, the creative exec has now headed west to serve as chairman/CCO at Publicis & Hal Riney. In doing so, Roddy takes over for Roger Camp, who eventually started his own SF shop called Camp + King with former Riney cohort/ex-Euro RSCG Chicago co-president Jamie King earlier this year. You can read the full interview with Roddy here.

Update: To add some color, Roddy will partner with Publicis/Riney CEO Kristi VandenBosch in leading both Riney and Publicis Modem, San Francisco.  The two Publicis agencies will remain separate brands, but will administratively report to VandenBosch and Roddy. In a statement, the former says of the latter, “Kevin is the creative partner every CEO dreams of. And importantly, he is exactly the kind of creative talent that a brand with a legacy as strong as Riney deserves.  Our clients are going to feel the impact of his arrival, immediately. I’m proud he’s joining Riney, and I know we’re going to do some amazing things together.”

Camp, King Reunite with Support from Havas

It didn’t take long for Euro RSCG to reveal what Jamie King, former co-president of its Chicago office, was up to as the agency’s announced that King and his old Publicis & Hal Riney cohort Roger Camp have launched a new shop called Camp+King, which is based in San Francisco and is focused on creating a “Conversation-Swell” for brands.

Euro parent Havas is collaborating with the pair on the new endeavor, which already counts clients including Old Navy, Shaklee as well as project work for Yahoo. Camp will take on the role of principal/CCO while King will serve as C+K’s principal/CEO. Just what is “Conversation-swell,” you ask? In a statement, King says, “Inspired by groundswell, Conversation Swell is the surge of support, approval or enthusiasm for a brand,” said King. “It’s inspired by ideas, content or brand conversations and manifests in the form of virtual or real word-of-mouth advocacy for a brand. We believe this is the most powerful tool a brand can have to drive growth and it’s what our agency is all about.”

To refresh your memory, Camp “phased out” of his CCO role at Riney last year while Euro RSCG Chicago replaced King yesterday with Norm Yustin. During their time together at the former agency, they helped the agency win a Gold Cyber Lion and worked on clients including U.S. Cellular, Beam Global Spirits and Walmart.

Norm Yustin Replaces King at Euro RSCG Chicago

After spending nearly two years as the global CMO for teen fashion accessory chain, Claire’s, Norm Yustin is heading back to the agency side and assuming the role of president at Euro RSCG Chicago, which is riding high off of new business wins including Sprint’s mobile marketing and Groupon.

Though he’s basically worked on the client since joining Macy’s North as chief marketing officer in early 2007, Yustin racked up plenty of agency experience beforehand, beginning as an account exec at Ogilvy Toronto in the early 90′s, then rising up the ranks and eventually becoming SVP, worldwide account director at Leo Burnett, serving as global brand director at Fallon and then taking on a CMO role at Campbell Mithun.

During this time, Yustin’s work was recognized with eight Effie’s, fourteen Cannes Lions, including a Gold Lion for media, Kelly Awards, Clio Awards, and honors at the One Show.

In taking the president post, Yustin replaces Jamie King, who left Publicis & Hal Riney almost two years ago for Euro but is now “going to be working on an exciting Havas venture,” though the agency won’t disclose what this is at this point.